Udemy

OTT Advertising MASTERY - Learn about the NEW DIGITAL

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  • 180 Students
  • Updated 11/2022
4.2
(80 Ratings)
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Course Information

Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
0 Hour(s) 51 Minute(s)
Language
English
Taught by
Kanika B K
Rating
4.2
(80 Ratings)
2 views

Course Overview

OTT Advertising MASTERY - Learn about the NEW DIGITAL

OTT Advertising | Everything about OTT Platforms with examples | Over-the-top media service | Digital Marketing Course

WHAT IS OTT ADVERTISING? How can I use the OTT inventory for my business? If you are looking for answers to the above questions, then you have arrived on the right path.


ANY FRESHER, PROFESSIONAL, MARKETER, OR STUDENT can learn a lot about the OTT industry in this course. OTT is an important part of digital marketing & is growing exponentially!


This course is solely designed with the purpose of making people understand OTT advertising & its importance in the digital industry. Also, since OTT is a relatively new industry as compared to SaaS Marketing or Programmatic advertising, it’s always good to keep yourself updated with digital industry trends.OTT industry is interesting and is the brand's favorite. There is a lot of data to deal with. If you know how to make smarter decisions out of your advertising data, then you can take the business in the right direction. This is course is exactly what you are looking for. You will not only gain knowledge of OTT marketing but also will know the backend of this industry.

This course includes

  • OTT advertising & marketing

  • Benefits of OTT advertising

  • How OTT ads are delivered

  • How you can buy OTT Ads

  • Understanding how the OTT industry works

  • What is ad stitching?

  • Important metrics of the OTT industry

You can also enjoy the Test your Knowledge Quiz!

This course is extremely easy and is surely going to help you in your profession. Also since it’s a compact course, you will learn more things in less period of time. So, keep learning and keep growing.

Course Content

  • 8 section(s)
  • 22 lecture(s)
  • Section 1 Introduction
  • Section 2 All About OTT
  • Section 3 POWER of OTT Advertising
  • Section 4 How OTT ADS are delivered?
  • Section 5 OTT ADS BUYING PROCESS
  • Section 6 OTT Ecosystem
  • Section 7 Examples of PLATFORMS - Publisher, Programmatic and OTT Video & Hosting
  • Section 8 Conclusion

What You’ll Learn

  • OTT advertising
  • How to Buy OTT ads
  • How OTT Ads are delivered
  • Revenue models of OTT Platforms
  • What is Ad stitching
  • Types of Streaming Devices
  • How OTT Platforms work
  • Why OTT Audience is BRAND's favourite
  • Process to setup account in Amazon Advertising


Reviews

  • I
    Ishayu Kabir
    5.0

    Good

  • A
    Anaisha Lath
    5.0

    Good

  • R
    Rajveer Magon
    5.0

    Good

  • O
    Om Joshi
    4.5

    NMIMS IS BEST

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