課程資料
報名日期
全年招生
課程級別
學習模式
修業期
3 小時 36 分鐘
教學語言
英語
授課導師
Craig Alsup
評分
4次瀏覽
課程簡介
How To Optimize Your GBP Local Listing To Get Service Business Clients in 2020 - Local SEO and Google Maps Optimization
In this course, you are going to learn how to optimize your Google Business Profile listing in order to reach the clients that you want to reach through Google Search and Google Maps. Google Business Profile is extremely important for Local SEO in showing your business to local customers or clients who are searching for your specific type of business or businesses with the keywords that you want to rank for.
What You’ll Learn In This Course
How to set realistic goals for your Google Business Profile listing
The Benefits of Google Business Profile optimization for Local SEO and Local Business Listings
What categories of businesses can claim Google Business Profile listings
How to claim your Google Business Profile listing
What is Google NAP and why that is extremely important to your Google Business Profile listing as well as your overall Search Engine Optimization (SEO) strategy
How to Take Advantage of 21 optimization strategies for a Google Business Profile page listing
Ways to optimize your images and video for local service businesses in order to boost your local Search Engine Optimization (SEO)
How to set up your free Google website as well as how to optimize for the most bang for your SEO strategy
How to troubleshoot your Google Business Profile listing
What to do if you find a duplicate Google Business Profile listing
Ways to ensure that your information is congruent across the web to boost rankings and drive traffic
Ways to be sure that you are using the best keywords in the best ways for your area and business
What is the Insights tab within Google Business Profile and how to leverage it to better understand your customers
BONUS SECTION:
How to get Google reviews and why responding to all reviews is best practice
How to respond to Google reviews in order to signify to Google that you are a business that cares about your clients
How to add a Google Business Profile map on your website to optimize your website further for local search engines
How to Add Geo tags to your photos and videos to increase geo-relevance
How to add local schema markup to your website to further your SEO efforts
課程章節
- 4 個章節
- 28 堂課
- 第 1 章 Introduction
- 第 2 章 Getting Started With Your Google My Business Page
- 第 3 章 Optimization Techniques
- 第 4 章 Insights and Bonus Strategies
課程內容
- What is Google Business? How do I access and optimize my account?
- What businesses can benefit from Google Business Optimization?
- The benefits of Google Business Optimization for Local SEO.
- Business types that are eligible to claim Google Business pages.
- How to claim your Google Business listing.
- The best ways to make sure your business shows up on Google Maps to increase your businesses online visibility.
- How to make your business stand out from the competition and grab clients' attention.
- How to get your business on page 1 of Google.
- Step by Step Google Business Optimization Strategies for Local Service Businesses.
- What is Google NAP and how to optimize for it?
- 21 Optimization Strategies to enhance your Google Business listing and rank higher in Google search.
- How to delete duplicate business listings.
- How to understand your Google Business insights and what to look for specifically to better understand customers.
- What is the Google Maps 3 Pack?
- How to add a Google Business Map to your WordPress website to optimize for local search.
- What to do to optimize your Google Business if you have multiple business locations.
- How to attract new clients or customers organically.
- Ways to encourage and respond to reviews on your Google Business page to improve your Google ranking.
- How to create a free optimized Google website using Google Business to Power Up Your Backlinks to your Main Website.
- On-site search engine optimization bonus tips to increase traffic and conversions.
此課程所涵蓋的技能
評價
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WWally Gross
So far clear and concise information that is easy to comprehend and follow.
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TTom Pickren
Good content and organization. It needs a serious update to replace GMP with Google Business Profile. A lot is the same, but the BMP management site has already changed the name.
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JJoan
explained the info clearly and easily.
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SSialnesa D. Malong
Very informative course. Gave me a deeper understanding of what GMB is and how it works and how I can improve it. He mainly focused on explanation and a few demonstrations here and there but I would've loved it more if he added in lessons about the keywords, how to search for them, how to know if it's a good keyword or not, tools to use to find these keywords aside from the one we can find on the GMB listing. But it's overall insightful.
