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Digital Marketing: The Beginners Guide To SEO

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  • 1,318 Students
  • Updated 5/2016
4.3
(29 Ratings)
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Course Information

Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
0 Hour(s) 53 Minute(s)
Language
English
Taught by
Fred Williams
Rating
4.3
(29 Ratings)
3 views

Course Overview

Digital Marketing: The Beginners Guide To SEO

Climb the Google rankings, create killer content and win more customers with this comprehensive guide to SEO

"Very informative for somebody who is new to the subject. Thank you so much for taking the time to make this course."

- Christiana Eliott


  • 5000 + students
  • 150 reviews with an average of 4.4/5
  • Business podcast 'Breaking Biz' with over 10,000 subscribers


This course is designed to simplify the best practices of Search Engine Optimisation so you can understand how to get your website to rank as high as possible in search engines such as Google and Bing.

Master the art of SEO using proven, simple and effective techniques.

  • Discover what SEO is and how it works for businesses
  • Learn about keywords and how to use them
  • Understand how to create content that attracts links and shares online
  • Enjoy real life case studies including the man who saved his business with SEO

Knowing how to use SEO best practices is an essential element of today's online marketing requirements.

In the course you will learn about the man who used SEO to save his company from the recession in America. You'll hear from one of London's content marketing experts on what the future of online content is and how it relates to SEO.

From understanding the basics, through to learning simple SEO techniques, you will leave this course ready to rise up the Google rankings.

I designed this course to offer you an easy to follow, comprehensive guide to Search Engine Optimisation. SEO is a topic that can be made complicated very quickly. This is why I have prepared slide presentations with a running commentary, so you can enjoy the visuals and explanations that go with them.

Throughout the course, there are talking head videos so I can check in and remind you of the key takeaway points from the lectures.

I hope you enjoy learning the SEO basics, and I look forward to connecting with students who have any requirements or questions.

Course Content

  • 4 section(s)
  • 22 lecture(s)
  • Section 1 An Introduction To Search Engine Optimisation
  • Section 2 Keywords
  • Section 3 Content Marketing & Search Engine Optimisation
  • Section 4 How To Maximise Your Content For Links & Shares

What You’ll Learn

  • Create content that will boost their overall SEO ranking
  • Adjust their website so it's SEO friendly with a responsive design
  • Attract potential customers with more SEO friendly content


Reviews

  • I
    Ineke
    3.5

    I wish it would go into keyword research a bit more but the general information about SEO was easy to understand and helpful

  • V
    Vatsala Singh
    4.0

    I love the fact that there is so much information in small videos. It is just brilliant how content is summarized without leaving any important information.

  • P
    Pramod
    3.0

    Need more info with more live projects/examples

  • J
    Joseph Lattke
    5.0

    Good pace, especially for learning basic strategies and why they are essential to SEO

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