Course Information
Course Overview
Learn How To Rank In The Search Engines As a Small Business Following This Step by Step Course
Do you want to learn how to rank your business higher in Google Search?
Do you own a small business?
Do you just want to do the work on your own?
This is the perfect course for you.
I've created a step-by-step course that walks you through everything you need to know about boosting your visibility in the Google local map pack.
In August of 2015 Google changed the "local 7 pack" into the "local 3 pack".
It's now more important than ever to be working on Local Search Optimization for your business.
Only 3 businesses are now shown within the local business pack when typical "service + city" terms are used in Google search.
In this course I walk you through the basics of:
Setting up your website for local search
Setting up your Google+ business page
Adding your business to important website directories such as Yelp
Setting up basic social media profiles such as Facebook, Twitter & LinkedIn for business.
I walk you through several tools that can be used for tracking your rankings and auditing your business for search.
I show you the importance of content and how to optimize it for your business
I provide ways to generate more reviews for your business on Google, Yelp and others.
I show you some other websites you can use to generate new clients for your business.
If you've been struggling with SEO for many years as a local business, this is the course for you!
Course Content
- 10 section(s)
- 48 lecture(s)
- Section 1 Introduction To The Course
- Section 2 Setting Up a Simple Website for Business
- Section 3 Setting Up Your Google+ Business Page
- Section 4 Setting Up Your Yelp Business Page
- Section 5 Basic Social Media Setup
- Section 6 Creating Business Listings for Local SEO
- Section 7 Tools For Building Citations, Rank Tracking & More
- Section 8 Optimizing Your Website for Local SEO
- Section 9 Content Writing
- Section 10 Social Syndication
What You’ll Learn
- Understand what Local SEO (Search Engine Optimization) is
- The Basics of setting up a small business website with Wordpress or Squarespace
- The importance of having a mobile friendly website
- How to setup and use Google+ for Business
- You will understand what important sites you should list your business on
- The importance of building business profiles across the internet
- Basic elements of on-page and off-page SEO
- How to outsource content writing for your website
- How to get more reviews for your Google business page
Skills covered in this course
Reviews
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HHelen Wardale
This course was based on dated material. I did not feel it was that useful.
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AAnkit Tayal
mainly speaker is telling about all paid tools but as a beginner we cant spend so much hence looking for the ideas how we can achieve seo without paid tools
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DDavid Metcalfe
great course, this was 2015, yes can quickly see the changes. Google plus I believe is on the way out or changing into some other form. Google Ad sense rating are changing in 2020 as well. But some good nuggets in this course .
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PPamela Smith
You explain everything in a very understandable manner.