Udemy

Do It Yourself Local SEO For The Small Business Owner

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  • 1,176 Students
  • Updated 2/2019
4.3
(38 Ratings)
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Course Information

Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
2 Hour(s) 45 Minute(s)
Language
English
Taught by
John Shea
Rating
4.3
(38 Ratings)
3 views

Course Overview

Do It Yourself Local SEO For The Small Business Owner

Learn How To Rank In The Search Engines As a Small Business Following This Step by Step Course

Do you want to learn how to rank your business higher in Google Search?

Do you own a small business?

Do you just want to do the work on your own?

This is the perfect course for you.

I've created a step-by-step course that walks you through everything you need to know about boosting your visibility in the Google local map pack.

In August of 2015 Google changed the "local 7 pack" into the "local 3 pack".

It's now more important than ever to be working on Local Search Optimization for your business.

Only 3 businesses are now shown within the local business pack when typical "service + city" terms are used in Google search.

In this course I walk you through the basics of:

  • Setting up your website for local search

  • Setting up your Google+ business page

  • Adding your business to important website directories such as Yelp

  • Setting up basic social media profiles such as Facebook, Twitter & LinkedIn for business.

  • I walk you through several tools that can be used for tracking your rankings and auditing your business for search.

  • I show you the importance of content and how to optimize it for your business

  • I provide ways to generate more reviews for your business on Google, Yelp and others.

  • I show you some other websites you can use to generate new clients for your business.

If you've been struggling with SEO for many years as a local business, this is the course for you!


Course Content

  • 10 section(s)
  • 48 lecture(s)
  • Section 1 Introduction To The Course
  • Section 2 Setting Up a Simple Website for Business
  • Section 3 Setting Up Your Google+ Business Page
  • Section 4 Setting Up Your Yelp Business Page
  • Section 5 Basic Social Media Setup
  • Section 6 Creating Business Listings for Local SEO
  • Section 7 Tools For Building Citations, Rank Tracking & More
  • Section 8 Optimizing Your Website for Local SEO
  • Section 9 Content Writing
  • Section 10 Social Syndication

What You’ll Learn

  • Understand what Local SEO (Search Engine Optimization) is
  • The Basics of setting up a small business website with Wordpress or Squarespace
  • The importance of having a mobile friendly website
  • How to setup and use Google+ for Business
  • You will understand what important sites you should list your business on
  • The importance of building business profiles across the internet
  • Basic elements of on-page and off-page SEO
  • How to outsource content writing for your website
  • How to get more reviews for your Google business page


Reviews

  • H
    Helen Wardale
    2.5

    This course was based on dated material. I did not feel it was that useful.

  • A
    Ankit Tayal
    3.0

    mainly speaker is telling about all paid tools but as a beginner we cant spend so much hence looking for the ideas how we can achieve seo without paid tools

  • D
    David Metcalfe
    4.0

    great course, this was 2015, yes can quickly see the changes. Google plus I believe is on the way out or changing into some other form. Google Ad sense rating are changing in 2020 as well. But some good nuggets in this course .

  • P
    Pamela Smith
    5.0

    You explain everything in a very understandable manner.

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