Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
1 Hour(s) 7 Minute(s)
Language
English
Taught by
Dixon Jones
Rating
2 views
Course Overview
Learn to Write Great SEO Copy around #ThingsNotStrings
Writing web copy that ranks well on Google SERPs is no longer a dark art. That does not mean it does not require a certain flair and skill.
This course teaches you how to write optimized SEO content every time. Content that humans and machines will both love and understand alike.
Using award-winning technology, we show you the entire content writing process and for the adventurous amongst you, we go deeper into the theory behind topic-based SEO and why it has surpassed keyword-based SEO as a way forward.
Your Instructor: Dixon Jones, BA(Hons.), MBA, FRSA
Dixon Jones was one of the forefathers of Seach Engine Optimizations, starting his SEO Consultancy way back in 1999 before becoming the Marketing Director of Majestic, one of the world's best know SEO Tools and is now the CEO of the award-winning Inlinks SEO Technology.
He has been crowned "Search Personality of the Year" and was the first person in the UK to ever receive a "Lifetime Achievement Award" by the UK Search Awards. He has dedicated more than 20 years to understanding SEO and only now is he sharing those 20 years of experience with you. He has been a sought after public speaker on all aspects of search and information retrieval.
Course Content
- 5 section(s)
- 10 lecture(s)
- Section 1 Introduction
- Section 2 Topics vs Keywords
- Section 3 Deciding What To Write
- Section 4 Writing the Article
- Section 5 Entities in AI Training
What You’ll Learn
- How to write optimized web copy.
- How and why understancing entities can improve your website and rankings
- How and why Schema can improve your website
- How to audit and optimize your website content using a topic based approach
- How to spot trending topics and ideas to create now content
Skills covered in this course
Reviews
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PPete Hogg
Great insight into Entity's for copywriting and getting the vital words for the content included in the copy. I like the AI feature on Inlinks, however it still needs to include the brand identity, such as brand name, and tone of voice for the brand in the copy, as the drop down menu may not quite be on point. (Inlinks AI tool) otherwise, Inlinks is a fantastic tool for Entities.!!
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EEriq Cunningham
Excellent course covering entity SEO. I feel that I received enough information to take competent actions to further improve my website’s organic reach and discovery.
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RRowan Wolf
Every part of the course is very clearly explained, and makes it accessible for someone with even limited knowledge of SEO. A fantastic resource!
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AAlex Chew
Overall the course is helpful in identifying the topics related to the targeted keyword that need to be included in your writing to improve your topical authority. Would expect more explanation and examples on how to do internal linking to further strengthen the entity of a particular topic and help to establish authority. The volume in some of the videos is a bit soft.
