Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
1 Hour(s) 16 Minute(s)
Language
English
Taught by
Andreas Ruehlow
Rating
2 views
Course Overview
All Essentials of Search Engine Optimization: On Page / Off Page Optimization, Index Ability and Social SEO
The course will guide you into the world of Search Engine Optimization (SEO). In less than 80 minutes you will get to know all the essentials, in a both compact and comprehensive way.
The course consists of 3 Factors:
1. Learning your vocabulary: dive into the language of SEO. What are SERPS, brand and money keywords, broken links, power and trust, anchor texts, 301 redirects and content discovery? These and many more terms and their explanation are included in the lectures.
2. Get to know the Tools: there are numerous tools on the market to support you in optimizing your webpage, blog or shop. By showing hands on sessions you will learn how to use tools like e.g. Sistrix, Link Research Tools, Google Keyword Planner, Spike
3. Tips & Tricks: Obtain numerous concrete instructions on how to optimize your website in order to get ranked best in search engines. In the end of the course you will receive a summary in the form of a check list.
Topics you will learn about: Keywords, Search Engine Result Page (SERP), Search Index, Search Engine Optimization (SEO), Search Engine Marketing (SEM), On Page Optimization, HTML, Tags, Brand keywords, Money keywords, Long Tail / Compound key words, Title Tag, Meta Description Tag, H1 Headline, H2 Headline, Text Body, Keyword Stuffing, Supplementary Content, Video Captions, Image Alt Tag, HTML5 vs. Flash, Outbound Links, Internal Links, Backlinks, Broken Links, Authority Pages, Trustworthyness, Google Keyword Planner, Average Monthly Searches, Keyword Suggestion Lists, Google Suggest, Sistrix Visibility Index, Google Panda Update, Off Page Optimization, Link Graph, Page Rank, Power, mozRank, Link Farm, Black Hat SEO, White Hat SEO, Trustes Sites, Site Authority, Page Authority , Follow, No Follow, Power*Trust, Open SEO Stats, Link Partnership, Social Bookmarks, Web Directories, Anchor Text, Link Research Tools, seoMOZ, Link Profile, Co-Occurrence, Harmful Backlinks, Deep Link, Index Ability, User Sitemap, XML Sitemap, robots.txt, Canonical Links, Pagination, 404 Error, 301 Redirect, 302 Redirect, Response Code 200, Apache Mod Rewrite, Tidy HTML, Social SEO, Content Discovery
Credits: Cover picture by Leonardo Shinagawa on Flickr, CC Licence
Course Content
- 6 section(s)
- 22 lecture(s)
- Section 1 Introduction
- Section 2 On Page Optimization
- Section 3 Off Page Optimization
- Section 4 Index Ability
- Section 5 Social SEO
- Section 6 Summary
What You’ll Learn
- Know about all essential topics to make your web site rank best in Google
- Be familiar with the language of SEO: from "brand keyword" to "content discovery", from "SERP" to "authority pages", from "Power times Trust" to "anchor texts"
- Have a detailed understanding of which tool to use for which SEO task
- Be ready to start off with the optimization of your web page
Skills covered in this course
Reviews
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LLEONATO SALVACION MUNSAYAC
The transcript is not completely helpful because of the spelling of some of the detaila.
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AAllie Argo
I took a TON of notes! The course was packed with info and I'm looking forward to digging into all of the supplemental notes and materials. This was well beyond being worth what I paid for it. Thank you, Andreas!
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PPhil Kelly
good course. Needs more detail on which keywords to choose...not just how to find them. for recommendations on keeping content up to date, some links are not.
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CCaleb Leman
Content is organized very well. Inclusion of relevant tools is very helpful. Great beginning framework for understanding SEO.
