Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
1 Hour(s) 38 Minute(s)
Language
English
Taught by
Christine Maisel
Rating
1 views
Course Overview
Learn how to create and optimize a multi-lingual and/or multi-national site to reach a global audience and grow business
International SEO has it's own unique considerations as global websites target multiple countries and multiple languages. This requires international websites to have a strategic site structure and inform search engines which pages should be shown to specific visitors based on their location and / or language spoken.
This course is designed for those with at least a basic understanding of SEO and will walk you through everything you need to do to prepare your website for international rankings in the search engines, countries and languages you'd prefer.
Here we'll cover:
- How to determine if your international SEO efforts will be profitable
- Which search engines you should target
- The keyword research process and the tools to use
- 3 options for structuring international website content
- How to direct visitors to the right version for their language / country
- Language tags your site must use
- The type of back links you need for global sites
You should be learning and implementing international SEO if:
- You have (or would like to have) content in multiple languages
- Your website targets a specific country
- You are ready to scale your business
- Your website / business already has customers around the world
International SEO can be quite complex especially with different versions of the same site all targeting different locations. What do you need to know to rank your website internationally? Inside this course we'll walk through the full process that will expand on your existing SEO knowledge so you will know exactly what to do with the website you are working with.
I'm also available if you have any questions as you start taking action on your own international site.
Join me to take your website to the next level. Enroll now.
Course Content
- 7 section(s)
- 37 lecture(s)
- Section 1 An Introduction to International SEO
- Section 2 International SEO Research
- Section 3 Setting Up Your Website to Target Specific Countries
- Section 4 International SEO Best Practices
- Section 5 Multi-Lingual Website SEO Best Practices
- Section 6 Other International SEO Considerations
- Section 7 Creating an International SEO Action Plan
What You’ll Learn
- Determine if international SEO efforts will be profitable before starting SEO work
- Determine which search engines are the right ones to target
- The keyword research tools to use for finding keywords in other languages and countries.
- Determine the right structure for setting up multi-lingual versions of a website.
- Direct site visitors to the right version of the site based on their language or location.
- Add language tags to specific pages to help search engines understand who the page is intended for.
- Identify the right type of back links for international websites.
Skills covered in this course
Reviews
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SSimone Esposito
A good guide to understand how to move forward the international expansion of business
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İİlayda Çağlayan
I only found some tools useful. Information on Search console and analytics are not up-to-date.
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JJackie Grant
Simple to understand and very informative.
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WWilliam Harhoff
I like the teacher. She makes the course easy to follow and has really invested in it.If the sound had been good on all videos, and added manual subtitles, she would have received 4 stars.Had she listed "schema mark-up", Geotags and Google My Business, she would have received 4.5 stars.I will definitely buy another course. Thanks for a job well done
