Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
4 Hour(s) 24 Minute(s)
Language
English
Taught by
Emanuel Petrescu
Rating
2 views
Course Overview
Complete Ultimate Guide on How to Perform a Good SEO Audit
This complete course from A to Z is designed to help you perform better SEO audits for your clients or in-house projects. The course will cover all aspects of SEO auditing and will use the MOZ template and scale as a framework.
The course will start with an introduction to SEO and the importance of auditing. You will learn about the different types of SEO audits, including technical, on-page, and off-page audits.
Next, the course will delve into the technical aspects of SEO, including site architecture, crawlability, and indexability. You will learn how to use tools like Google Search Console to analyze your website's technical SEO performance.
The course will then move on to on-page SEO, where you will learn about the importance of keyword research, meta tags, and content optimization. You will also learn about the MOZ template and scale, and how to use it to perform an on-page SEO audit.
In the next section, the course will cover off-page SEO, including link building and reputation management. You will learn about the different types of links and how to analyze the quality of backlinks using tools like MOZ.
Finally, the course will conclude with an overview of the reporting and recommendations process. You will learn how to present your findings to your clients or in-house team, and how to make actionable recommendations for improving the website's SEO performance.
Throughout the course, you will have access to a variety of resources and tools, including the MOZ template and scale, which will enable you to perform thorough and accurate SEO audits. Whether you are working at an agency or in-house, this course will provide you with the knowledge and skills you need to improve your website's SEO performance and drive more traffic and revenue.
Course Content
- 10 section(s)
- 84 lecture(s)
- Section 1 Introduction
- Section 2 Basics
- Section 3 Crawling & Indexing
- Section 4 Meta & Structured Data
- Section 5 Content
- Section 6 Links & Navigation
- Section 7 Images
- Section 8 Video
- Section 9 Mobile
- Section 10 Speed
What You’ll Learn
- In less than one week you will have a solid understanding of what an SEO audit is and how to efficiently provide one.
- You will learn to use the MOZ's Technical SEO (and Beyond) Site Audit Checklist/template that contains the most important elements one needs to perform a audit.
- You will also better understand how some tools such as Moz, Screaming Frog or Google Search Console operates.
- You will stand out at your work place.
Skills covered in this course
Reviews
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JJP L
This course is comprehensive and yet very easy to follow. I learned quite a few things. Thank you!
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JJan Susmaga
The course is thematically comprehensive, but as it turns out, many topics are only mentioned in passing. The overall structure is as follows: the author uses a ready-made template of a technical audit from MOZ (which can easily be found on the internet) and, accompanied by a website explaining each point, conducts the audit before our eyes. Although this is a good idea for beginners, they will not learn much, and practically every topic needs to be developed by ourselves. Some videos are only 1 minute long, and even if the subject is indeed simple, the author adds almost no value. He himself writes on the site that "this is not a course for beginners," yet advanced individuals will likely gain nothing from this course. Additionally, the recording quality itself is quite low, with the course being recorded in 720p resolution. I give it a 2.5/5 because I learned about a few concepts, but I really had to research them on my own.
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MMuhammad Ahmed
thanks for sharing about SEO Audit types or other information
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OOlivian Breda
This is a great course on Technical SEO. It covers a lot of aspects, goes into details, gives a detailed case study. I enjoyed going through it, the voice is pleasant to listen to, and the speaker knows his field.
