Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
2 Hour(s) 32 Minute(s)
Language
English
Taught by
Kathy Alice Brown
Rating
2 views
Course Overview
Grow your organic traffic by identifying the content that works, and by fixing the content that doesn't
Interested in ramping up the SEO performance of your content?
You need a content audit.
When you conduct a content audit for SEO you will:
Determine your winners and losers - and get clear on what action you need to take to fix your losers.
Leverage key Excel features - so you can manipulate and segment your data with ease.
Use metrics to aid your decision making
Identify your "biggest bang for your buck" content opportunities
In a content audit we review our pages to decide on action: Delete, Redirect, Improve or Keep, and then implement that action. We will walk through both in this course.
Overview:
In this course you will learn:
How to create your initial spreadsheet of URLs that you want to audit.
Where to download traffic and backlinks data and how to add it to your spreadsheet using vlookup.
How to use filters to segment and pre-analyze your data for your decision making.
How to delete and redirect URLs in WordPress.
Ideas for improving your pages.
How to prioritize your page updates by identify which page has the topic that is in most demand.
English captions available.
This course is for you if:
You are a website owner that wants to successfully market online
You are a blogger that wants to attract more organic traffic
You work on website content for a living
PLEASE NOTE!
You need historical data for a content audit. This means having access to analytics data for your site for at least the past 3 months (and longer is better especially if you have low traffic).
See you in the course!
I'm a SEO Consultant and I have really enjoyed putting this course together for you. See you on the inside!
Course Content
- 3 section(s)
- 28 lecture(s)
- Section 1 Creating your list of pages to audit
- Section 2 Auditing your URL List
- Section 3 Extras and Wrapup
What You’ll Learn
- How to conduct a Content Audit to improve your site's Organic Traffic
- How to use filters with your Excel spreadsheets
- How to identify your best performing pages
- How to identify your underperforming pages and what to do to improve them
- How to see your organic traffic charts in Google Analytics
Skills covered in this course
Reviews
-
PPadma Saundharya
The pace is good and the content is to the point.
-
DDan Baisal
The course is a bit of a mixed bag for me. As someone who had no clue about how to perform a content audit on a website, this was certainly a good introduction and an overview of how this can be done. I learned some useful Excel techniques and some basic workflow. However, I wish there was an actual section or lesson about how to determine which pages to delete, improve, redirect or keep by having some guidelines and going through several URLs step by step. Sometimes Kathy just skipped over a certain step in a new video and that was a bit confusing to me. Also I didn't understand why we didn't drag the impressions into the worksheet from the beginning. Instead there was a bit of back and forth that messed up my worksheet. Overall it's a decent course, but some aspects could be better. That's why I give 3 stars.
-
VV W
Great course! Easy to follow and to the point. I've learned a lot and this is a course I can use repeatedly to audit my content periodically. I really like Kathy's teaching style and have purchased the copywriting course. If the instructor could update the course with GA4, it would be tremendously helpful and time-saving.
-
SStefania Medas Henderson
Honestly the best Udemy Course I ever bought. Definitely above expectations. Kathy, it was so easy to follow you and I enjoyed every single piece of content. Thank you for being so thorough and explaining the whole process, I walk away with a system I can implement - better than working in-house for an agency. I also bought your other courses and I'm looking forward to getting stuck into them. Thank you so much!
