Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
2 Hour(s) 51 Minute(s)
Language
English
Taught by
Brainwork Academy
Rating
Course Overview
A comprehensive step-by-step guide to building your brand on social media and creating high-converting content
DO YOU WANT TO HAVE A SUCCESSFUL SOCIAL MEDIA PRESENCE BUT DO NOT WANT TO SHELL OUT THOUSANDS OF DOLLARS ON ADVERTISING?
We’ve created this course based on 25 years of accumulated experience in marketing, creative management and social media. We will walk through the creation of your social media presence for your brand, step by step. It begins with drafting your brand strategy and outlining your brand’s persona, followed by strategies for designing content calendars and style guides. By the end of the course, you will have an outlined strategy, content plan and creative content that will bring your brand to the new heights.
BY THE END OF THIS COURSE, YOU WILL HAVE YOUR BRAND’S SOCIAL MEDIA STRATEGY, AS WELL AS A SCALABLE CONTENT PLAN, AND A LIBRARY OF CONTENT TO LEVERAGE FOR YOUR ONLINE SUCCESS.
With unlimited & lifetime access you will learn how to create exceptional videos, images and copy for social media that will help you build your brand, attract new customers and drive sales. Every lesson is also tailored to provide practical experience.
KEY BENEFITS OF THIS COURSE:
- Unlimited & lifetime access to almost 80 video lessons, case studies, practical tasks and tools
- Insider’s tips & tricks on creating outstanding content for social media
- Experienced instructors with over 25 years of accumulated international experience in the field
- Personalized support and around the clock access to instructors
- A vibrant Facebook community for professionals enrolled in the course
- Organized educational content based on real business examples, authentic concepts and interactive tasks
- 30-day 100% money-back guarantee
WHAT ADDITIONAL TOOLS WILL YOU GET AFTER COMPLETING THIS COURSE?
- Strategy Triangle
- Strategy Planning Tool
- Persona template
- Social Media Channel Selection Tool
- Brand DNA Triangle
- Unique Selling Proposition Roadmap
- Sales Funnel
- Content Calendar
- Style Guide
- Storyboard sample
- Values Brainstorming Questionnaire
- Writing toolbox
Course Content
- 8 section(s)
- 76 lecture(s)
- Section 1 Introduction
- Section 2 Strategy
- Section 3 Branding
- Section 4 Content Calendar
- Section 5 Social Media Photography
- Section 6 Social Media Videography
- Section 7 Writing for Social Media
- Section 8 Conclusion
What You’ll Learn
- Get social media content creation skills that will help you to run your business successfully
- Learn how to create and manage a content calendar for 5 Social Media Channels from start to finish
- Create your brand identity in social media
- Learn how to create social media marketing and content strategies
- Understand how to create engaging stories that sell
- Learn how to use social media to market your business
- Learn how to organically grow your followers without paid advertising by using strategically created content
- Understand how to strategize and implement a content plan for your business
- Learn how to position your product or business online to get higher click-through-rates
- Understand the fundamentals of content marketing for the top performing social media channels
- Fundamentals of engaging photography and videography
- Assignments that deliver results
- Get more exposure for your business
Skills covered in this course
Reviews
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AAnushka Pednekar
good
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JJoyce Rawlings
So far the content is good! My only issue is finding the Facebook Group. The link provided did not work. So, I'm at a loss
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BBreton Towler
Very informative and gave me an excellent overview about the different strands of social media.
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CCharlie Rasmussen
It was a great introduction to social media content marketing, however, I was expecting something a little more in-depth and that covered topics in social media content marketing analytics. I was happy with the content, and think the instructors did a good job. Overall, this was helpful.
