Udemy

Win the Social Media Game in 2025 with Influencer Marketing

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  • 675 Students
  • Updated 2/2025
4.5
(106 Ratings)
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Course Information

Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
6 Hour(s) 21 Minute(s)
Language
English
Taught by
Dolunay Özeren
Rating
4.5
(106 Ratings)
2 views

Course Overview

Win the Social Media Game in 2025 with Influencer Marketing

Social Media Influencers on Instagram, TikTok, YouTube, Facebook & more (With case studies, 50+ Examples, 40+ Templates)

In today's world, it is impossible to become a digital marketer or marketer without taking the power of two elements. One is social platforms such as Instagram, TikTok, YouTube, Facebook, Twitter (X), etc. And the second is, influencers creating content on these massive platforms. This comprehensive influencer marketing course is here to make you an expert on this trending skill set: influencer marketing...


At the end of this course, you will gain the skills needed to create a viral influencer marketing campaign from scratch.


  • Find 1000s of influencers

  • Reach them & make a deal

  • Create viral strategy

  • Run impactful campaigns

  • Measure the results


Ever wonder why you see tons of influencers promoting brands on social media? Who is planning all of these?


When we are scrolling on TikTok or Instagram, viewing a video on YouTube, or another platform. We all watch content creators, engage with them, and care about their opinions. Then, a brand seeking your attention comes and collaborates with a social media influencer you watch to capture your attention. In the end, the brand becomes bigger and bigger, because they know in today's world, the way to the consumer's heart is through social media influencers they trust.


Influencer marketing people are the geniuses behind these successful campaigns. We are literally experts on finding influencers whose audience will love our brand and collaborate with them. People might not know us, but, because they trust the influencer, they are also know and starting to trust us. That's what's happening behind the scenes when you are on social media. Exciting, right?


Valuable Skills and Knowledge You Will Gain


From beginner to advanced, we will cover everything you need to work with influencers at scale. With 6 hours of content, 108 lectures, 50+ real-life examples, 30 downloadable resources, and many more…


We start with fundamentals: Understanding TikTok, YouTube, Twitter (X), Instagram influencer marketing, how people are making money with it, and what are the types of influencers and collaborations.


Then, you will learn how to find 1000s of TikTok, YouTube, and Instagram influencers and reach them. We will create our own influencer databases while finding them. You will also get 40+ influencer marketing reach-out templates to level up your reach skills!


Now, we don’t want low-quality social media influencers or fake followers. I will teach you exactly how to detect bad ones and also give you an influencer quality checker sheet for you to avoid any mistakes.


Then it’s time to create a viral campaign strategy and give our influencer a smooth brief. But don’t worry, I will show you real-life examples and we will create tens of briefs together. They must blow up social media!


After running all the content, we need to measure the results. I will provide you with a detailed influencer marketing cost calculator sheet to analyze the results.


We are not done. This is not a theoretical course! In the case studies section, we will apply all our knowledge to create a real influencer marketing campaign where we find content creators on Instagram, TikTok, YouTube, Twitter (X), Facebook and create an amazing viral campaign!

Course Content

  • 10 section(s)
  • 108 lecture(s)
  • Section 1 Introduction
  • Section 2 What is Influencer Marketing?
  • Section 3 Ways To Make Money With Influencer Marketing?
  • Section 4 Influencer Types
  • Section 5 Collaboration Types
  • Section 6 Find 1000s Instagram, TikTok, YouTube, Twitter (X) Influencers
  • Section 7 Pick Right Influencers
  • Section 8 Reach 100s of Influencers
  • Section 9 Briefing Influencers & Creating Campaign
  • Section 10 Pricing & Negotiation

What You’ll Learn

  • Find 1000s of influencers across different channels, such as TikTok, Twitter, Instagram, LinkedIn and YouTube
  • Create influencer marketing strategies with 50+ examples and case studies
  • How to do campaign briefing & spy on competitor campaigns
  • Reach & communicate with social media influencers effectively using 40+ ready-made templates
  • Measure and optimize campaign performance using KPIs and ready-made Excel calculator
  • Discover various income streams and opportunities on influencer marketing
  • How to buy the content rights from TikTok and Instagram influencers and use them legally
  • Explore different influencer marketing collaboration models, such as fixed-fee, sampling, affiliate
  • Create viral TikTok, YouTube, X, and Instagram influencer marketing campaigns that boost your brand and sales
  • Determine the right price, pay and be legally correct


Reviews

  • A
    Alan sa
    3.0

    Mostly theoretical , he could have added more info graphics or presentation instead talking infront of camera and make it boring. Its not that long course he can easily make it under 2 hours and half.

  • P
    Pimchanok Bunneramit
    4.0

    Good for beginners!

  • A
    Ajit Kumar
    5.0

    good

  • y
    yunus Emre Yılmaz
    1.0

    Boş yapıyormuş arkadaş hem zaman hem para boşa gitti

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