Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
1 Hour(s) 9 Minute(s)
Language
English
Taught by
Sheana A.
Rating
2 views
Course Overview
Use A/B testing to optimize your Facebook content on any budget in this fast-paced course taught by a marketer and PhD.
In this course, Sheana will show you how to optimize your Facebook advertising strategy to maximize your reach and engagement on your budget in 2017. This is a course for people who have already tried Facebook ads, but want to develop a data-driven strategy for success. By the end of the course, you will have the tools to develop a strategy for growing your page likes, optimizing post engagement, knowing which posts to advertise, how to identify the most engaged audiences to target, and more. Best of all, these principles scale well to even small budgets and prepare you for the inevitable changes in Facebook's algorithms.
Designed for entrepreneurs, marketers, and small business owners who are looking to grow their audience, this course overlooks some points that would be important if you have more than 50,000 page views per day.
Course Content
- 3 section(s)
- 9 lecture(s)
- Section 1 Let's get started
- Section 2 A strategy to find the most engaged audiences and cost effective ads
- Section 3 BONUS
What You’ll Learn
- Fully optimize your Facebook campaigns to have the best engagement for the lowest possible price
- Find and compare the most engaged audiences for your Facebook content even if you don't have any fans
- Utilize A/B testing strategies to make data-driven decisions
- Develop strategies to maximize your page Likes
- Increase the reach of your most engaging posts
- Future-proof your strategies from Facebook algorithm changes in 2017 and beyond by using the scientific method
- Optimize Facebook content for the greatest engagement given your budget
- Learn the difference between good A/B testing and bad A/B testing
Skills covered in this course
Reviews
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MMiria Cowperthwaite
where the A/B testing is done on my current FB view is at the beginning rather than just creating different ads so im wondering if this is out of date to how facebook now looks?
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SStefanie Ritoper
Great overview on creating a basic Facebook strategy and using A/B testing. There are some gems in here that I will put into use right away. I wish there was more about the type of content on Facebook that seems to work with some examples of campaigns. Maybe there's something else on here for that.
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PPinaet Poonsarakhun
The strategies are good. I still need more example...
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MMahdi Chaoub
i see its a structured content and it seems that the teacher knows waths she talking about
