Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
4 Hour(s) 40 Minute(s)
Language
English
Taught by
Chad Neuman, Ph.D.
Rating
2 views
Course Overview
Apply Lessons from Top Brands to Grow Your Business on Facebook, Instagram, Twitter, YouTube, and Digital Advertising.
Would you like to get more clicks, shares, retweets, comments, likes, fans, followers, and purchases via social media marketing and/or digital marketing?
Then this course is for you.
Perhaps you're a YouTuber who wants to get more clicks on your video thumbnails. Or you use Facebook brand page to promote your brand or company and want to know the science-backed factors to get more fans, comments, likes, and shares. Or perhaps you run Twitter for a large corporation and want to get more retweets.
Learn the Science-Based Methods of Effective Social Media and Digital Marketing:
In this course, you'll learn from three types of lectures:
Short, helpful lessons covering the numerous scientific, quantitative studies that have found what factors lead to more engagement, followers, and purchases via social media marketing and online advertising. Some of these studies have looked at top 100 global brands' campaigns over a number of years to see what factors contribute to higher engagement.
Practical, hands-on exercises to put these principles into practice by designing social media images and ads.
"Behind the scenes" lectures where I upload the images we've designed together and then confirm the earlier large-scale studies with small-scale tests.
Course Structure and Progression:
In this course, you'll learn and apply the industry-standard design principles, and then you'll learn and apply the science of getting more clicks and engagement. You'll then be amazed by the power of writing appeals, color, and other marketing tips by learning from science-backed marketing secrets confirmed in academic journals. You'll design ads and images throughout the course in order to put these principles into practice.
Practical Projects:
If you want to follow along with me exactly in the handful of practical exercises, then you'll need Adobe Photoshop, preferably Creative Cloud, although earlier versions work as well. I also include links to free image editing programs in the course, although for the animated ads lesson, you'll need Photoshop. Of course, if you're only interested in the science-backed marketing tips and you hire someone else to design your social media images, then you won't need the software.
See the promotional video for my qualifications to teach this course and let me know if you have any questions! Thanks!
Some other courses feature anecdotal evidence or even inaccurate information NOT backed up by any study (for example, the mythical "names of files affects your YouTube SEO" lie, told by various Udemy instructors, which is not proven and which YouTube themselves debunked).
The information you learn in this course is the result of five months' studying all academic journal articles and other studies on social media marketing and digital marketing. I went through hundreds of articles so I could summarize them in helpful lessons which can then be applied.
Course Content
- 8 section(s)
- 45 lecture(s)
- Section 1 Introduction to the Amazing Science of Effective Social Media Marketing
- Section 2 Best Design Practices for Effective Social Media Images and Ads
- Section 3 The Science of More Clicks in Online Ads and Images
- Section 4 Effective Writing and Appeals for More Clicks and Customers
- Section 5 The Science of Color in Commerce: Get More Clicks and Customers with Color
- Section 6 More Science-Based Marketing Secrets for Facebook and Twitter
- Section 7 More Science-Based Secrets of Effective Social Media Marketing
- Section 8 Conclusion
What You’ll Learn
- Design and implement effective and aesthetically pleasing social media images and ads
- Apply science-backed principles of digital marketing for more shares, likes, fans, followers, and purchases via social media and online digital marketing
- Write effective and appropriate promotional copy and calls to action for online digital marketing and social media marketing
- Apply effective color, including appropriate hue, saturation, and value, in social media marketing
- Design effective animated ads and cinemagraph social media image posts using Adobe Photoshop
- Get more clicks, likes, shares, follows, and purchases on media such as Twitter, Facebook, YouTube, Instagram, and more.
Skills covered in this course
Reviews
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AAndrea Repole
Lots of good info. A little repetitive .. you can cut out a lot of those posting the ads on facebook segments.. once is plenty.
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MMohammed Saber Ebrahim
wow ! it's very good and helpful. I learned alot from this incredible doctor. He have great content . you are awesome.
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DDelSheree Gladden
This is very informative and easy to understand. Love the research backing and real life examples. I learned a lot from this course and am excited to start putting it into practice.
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VVictor M Paz Jr
Great comprehensive course in terms of certain aspects... I did learn a few things but knew most of this information anyhow. He does do some nice side by sides and stuff but doesn't run the control to my liking. I prefer separate campaigns in each ad set so that I can see if maybe I make more money even with less click through. Certain things I wish were done but... that's just me being a Snob, Chad Does a great a job which is why I still rated a it 5 stars. Overall for most people this is going to be an enlightening course. I just happen to run social media and knew a good portion, the color studies were something different and quite awesome as were a few other things. Worth the pocket change for a potential huge change in perspective and profit.
