How to Sell and Buy in English

English for People Working in Sales and Purchasing (Pre-Intermediate Level)

If you work in marketing, sales, or purchasing, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English.

“How to Sell and Buy in English” is for people who need to communicate effectively with international clients and colleagues.

Although sales and purchasing pursue different objectives within a business, both roles require fluent business English to achieve their goals. Buyers and sales people manage international clients, deal with foreign suppliers, attend international exhibitions, draw up proposals, and deal with all manner of complaints and enquiries.

“How to Sell and Buy in English” presents all the essential expressions and conversation techniques which will enable you to communicate successfully in all these situations.

In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas.

The six modules of this course present realistic situations for sales and purchasing. The first module provides an overview of the core activities within the purchasing and sales environment. The following modules each focus on specific themes including approaching a new client or selecting potential suppliers, the conception and development of proposals, the preparation and realization of negotiations, tying up orders and deliveries, and dealing with or making complaints.