Charm School for Accountants

Persuasiveness, influencing and relational skills for financial executives

Do the numbers really 'speak for themselves'?

Senior financial executives know this already: the bigger your job, the worse the consequences of failing to get your point across.

Your senior role guarantees you fail worse if you don’t win others to your point of view or don’t convincingly advocate the strategies you know are right.

We say ‘the numbers speak for themselves’ but of course they don’t. You speak for the numbers. And too often Accountants, CFOs and Financial Controllers lose the contest of ideas to colleagues who are not smarter, just more persuasive.

The intelligence problem

Financial executives’ quick mental processes and advanced numerical skills are essential for their job. But they can also alienate them from senior colleagues with backgrounds in general management, sales or marketing.

Charm School for Accountants gives you the high level relational skills to build rapid rapport, powerfully advocate your ideas and win others to your point of view

For the first time, this program presents the high level skills essential for high-potential financial executives to be more engaging, interactive, credible, likeable, articulate, believable and persuasive.

About your instructor

Bruce Alexander received a standing ovation from a live audience of 7,000 financial advisors at the Million Dollar Round Table conference in Tokyo. Bruce knows how to get his point across.

Charm School for Accountants/CFOs distils the qualities of naturally persuasive people into workable interpersonal skills that give finance-based executives the personal charisma they need to be influential and effectively advocate their recommendations and win the contest for ideas.

Each of the twelve intensive sessions focuses on a key attribute of naturally influential, naturally charismatic people in a way that financial specialists can relate to and rapidly integrate into their financial role and negotiations with clients and colleagues.

Being Believable

Module 1 teaches you four vital interpersonal/relational skills. You’ll master creating first impressions, improving your voice, looking like a leader and interactive conversational techniques.

‘Analytical’ describes a career skill, not your ideal personality. Don’t let your accounting background dictate all of who you are!

Being Persuasive

In Section 2 you’ll acquire multi-disciplinary thinking, self-confidence, expressing ideas persuasively and making convincing boardroom presentations that produce lasting change.

Colleagues and clients will appreciate the difference and this in turn will build your self-esteem, outward focus and ability to make friends and business connections easily.

Being Influential

Module 3 shows how to develop an on-camera persona to master video conferencing, boost your creative imagination, make impactful speeches to large audiences and remain influential at the highest levels.

Once you master these career-changing skills you’ll wonder why you waited so long to acquire them.

Take the first step now and enrol - no-one's going to do it for you! Remember, this information-rich course comes with a no-questions 30-day money back guarantee. You can examine the course content below and view a preview video by clicking the play button upper right.