Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
4 Hour(s) 15 Minute(s)
Language
English
Taught by
Easylearning guru
Rating
Course Overview
Get More Out your Website By Learning How To Analyse the Website Data Using R Analytic Tool.
This course will give you a better insights of your site visitors in order to make more profits by analyzing web data. Participants, at the end of the training, will be technically competent in essential as well as advanced concepts of Web Analysis such as:
- Using flow visualization to see how visitors navigate through a site
- Understanding goals and conversions
- Understanding KPIs and Metrics
- Performing real-time analysis using R and Rstudio
- Analyzing visitor and traffic source reports
- Tracking AdWords and other marketing campaigns
- Utilizing segmentation for deeper analysis
- Understanding the raw data and how it's collected
- Selecting and comparing date ranges
- Identifying slow-performing pages
- Configuring and analyzing internal site search
- Working with reports and Graphs
- Cleaning up data with inline filters
- Forecasting Bounce rate and other metrics on website
- Plotting data on Maps
Course Content
- 10 section(s)
- 68 lecture(s)
- Section 1 Module 1- Introduction
- Section 2 Module 2- Web Analytics in Detail
- Section 3 Module 3-Business Strategy and Data collection
- Section 4 Module 4-Introduction to R and Rstudio
- Section 5 Module 5-R Programming Essentials
- Section 6 Module 6-Integrating Google Analytics with R
- Section 7 Module 7-Google Analytics Report Generation with R
- Section 8 Module 8-Visualizing Data Reports on Graphs
- Section 9 Module 9-Forecasting
- Section 10 Module 10-Further Resources
What You’ll Learn
- Understand the fundamentals of Metrics and KPIs, Integrate R with Google Analytics and AdWords, Measure online Business performance, Understand Data availability and accuracy issues, Track strategy execution against plan / competitors, Generate Reports structure based on various metrics and combinations, Develop constructive approach to analyze E-Business queries with Google Analytics and R, Analyze real time data and perform learnt skills, Forecast upcoming users on your Website, Understand Customer behavior and purchase pattern, Track Internal Site search behavior of user on website, Optimize traffic by time of day, day of week, etc., Measure ROI (Return on Investment), Understand the power of Visualization, Analyze poorly performing web pages
Skills covered in this course
Reviews
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JJohn Sparks
Generally, yes.
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AAL M
Excellent especially with the resources provided
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VVaibhavi
The course content is good and very help but The instructor's language proficiency is not good, also the instructor did not explain forecasting model correctly and it was incomplete The video also get hanged a hell lot of time
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JJeffrey Boltz
Good material, easy to follow
