Course Information
Course Overview
Analyze your website behavior using R tool
The course "A complete journey to web analytics using R tool" starts with a basic understanding of web analytics moving to the tool used for the same which is The R Studio.It covers all the basic commands used in the R studio starting from variables and vectors and ranging to importing data in R. Further the course details about Google analytics covering topics like authentication to google API,validation and extracting data. Moving ahead it covers the most important concepts of website data analysis which involves website visitor analysis, Tracking of marketing and measuring return on investment. The closing topics include visualization of information and map plotting.
Course Content
- 10 section(s)
- 61 lecture(s)
- Section 1 Introduction to the course
- Section 2 Why Web Analytics
- Section 3 The Web Analytics Framework
- Section 4 Introduction to R Studio
- Section 5 R Studio Basics
- Section 6 Introduction to Google Analytics in R
- Section 7 Analyzing website behavior
- Section 8 Visualization in R
- Section 9 Introduction to Time Series
- Section 10 Further Resources and links
What You’ll Learn
- understand performance indicators for business functions, Understand what kind of reports and analysis can be done and how can you interpret the business outcomes
Skills covered in this course
Reviews
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AAL M
The explanation and methods used to teach were very clear and simple.
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AAnalityka Online Krzysztof Nowakowski Krzysztof Nowakowski
really boring
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GGraham Marsh
it said it was aimed at web analysts but half the course is web analytics 101
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MMartín
bad subtitles