Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
1 Hour(s) 32 Minute(s)
Language
English
Taught by
Greta Galubauskaitė
Rating
2 views
Course Overview
Learn The Simple Strategy of Micro User Experience to Build Your Strong eCommerce Identity
Aren't you bored of traditional ways to increase conversions? Because I am! :)
You might have quite good running online/offline marketing, macro navigation, sales funnel and a traffic. You might focus on big stuff. The big stuff is important.
- You might want to stand out in competitors market.
- You want to stick in user's mind and make him return back.
- You want to become influential online store.
- You wonder what is the key to differentiate a generic store from the individual and outstanding one.
- You simply want more. And that's a great attitude to achieve it!
One of most successful key is details. In this course I will share you my carefully crafted experiment which I revealed during the years of working in user experience field. By developing effective micro elements you will reduce user's frustrations in failure moments. You will also frame joyful messages to reduce his cognitive loads and motivate to complete particular tasks, thus end up shopping journey with successful purchase!
You will cross all user journey starting from home to purchase page and see the best micro ux practises of famous brands as Zappos, Pinterest, Hubspot, Yelp, Zalando, Mailchimp and other.
You will see that the giant products take a lot of attention for micro moments. And after this fast and engaging course you will be able to adjust their principles to your product .
This course will reveal micro ux not just a matter of creativity and inspirations. It will show it as subtle science of usability, full of theory, formulas and tactical methods to increase conversion rates and boost business revenues. In the end of this course you will get the Micro UX implementation model as a course summary in order to use it in your working routine and ensure you not to miss any of essential detail. This is a joyful methods and practice based course to increase your online store CRO!
No mess, only actionable steps. Now, jump straight to the content! :)
Course Content
- 9 section(s)
- 38 lecture(s)
- Section 1 Welcome to the Course!
- Section 2 Micro UX Fundamentals
- Section 3 Micro UX for Home Page
- Section 4 Micro UX for Catalog page
- Section 5 Micro UX for Product page
- Section 6 Micro Ux for Wish List and Bag
- Section 7 Micro UX for Checkout Page
- Section 8 Summary + Micro UX Implementation Model
- Section 9 Bonus Lecture
What You’ll Learn
- Increase eCommerce subscribers and registered users, Frame effective messages to fasten user's decision making, Develop methods how to boost items in bag and wish list, Reduce user's cognitive loads and speed up the shopping journey with details on purpose, Develop effective and joyful shopping environment and stimulate user's good emotions, Reduce user's frustration and bounce rates in failure moments, Easily create engaging Ecommerce delivery strategies, Build trust image in checkout process, Ensure Ecommerce user return after checkout, Build an intimate eCommerce brand's relationship between user and a brand, Confidently adopt micro ux implementation model to your working routine and gain subtle usability skills, Enjoy strategic and creative and fun methods to increase eCommerce conversion rates! :)
Reviews
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SSally Nagi
This is exactly what i want n was looking for! thank u for the explicit examples too
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CCraig Resurreccion
Easy to understand, great structure and well presented. Learning heaps!
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BBhumika Chakravarti
It would be better if some more details and examples should be covered.
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PPaul Nekh. | Business | Innovation | Video
Love it, that's exactly what I was looking for. It's like I'm getting a UX audit of my ecommerce website and plenty of ideas. Happy that I found this course!
