Udemy

Marketing Analytics Using R and Excel

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  • 17,592 Students
  • Updated 3/2019
4.2
(101 Ratings)
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Course Information

Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
2 Hour(s) 55 Minute(s)
Language
English
Taught by
Exam Turf
Rating
4.2
(101 Ratings)

Course Overview

Marketing Analytics Using R and Excel

Learn how to ntroduction to Marketing ,What is Marketing Analytics and Marketing Metrics

Learn how to effectively work around marketing analytics to find out answers to key questions related to business analysis. We are using sophisticated statistical tools like R and excel to analyze data.this training is a practical and a quantitative course which will help you learn marketing analytics with the perspective of a data scientist. The learner of this course will learn the most relevant techniques used in the real world by data analysts of companies around the world.

The training includes the following;

Introduction to Marketing

What is Marketing Analytics?

Marketing Metrics

Market Research and Conjoint Analysis – Overview

Case Study : Market Research

Case Study : Conjoint Analysis

Application of Machine Learning to Marketing

Course Content

  • 4 section(s)
  • 22 lecture(s)
  • Section 1 Introduction
  • Section 2 Basics of Marketing
  • Section 3 Sales Marketing
  • Section 4 Telecom

What You’ll Learn

  • Learn how to effectively work around marketing analytics to find out answers to key questions related to business analysis.

Reviews

  • P
    Paul van Arendonk
    3.0

    Weinig relevants op dit moment en niet vernieuwend in kennis

  • P
    Paul Chan
    1.0

    Very little R and what there was is basic. Also no dataset. Course title misleading.

  • a
    aniket chaudhary
    4.5

    It is really good knowledgeable video

  • Y
    Yadukrishnan.M m
    2.5

    To get deep Practical knowledge about Marketing Analytics.

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