Design Thinking - A hands-on course on Innovation

Learn how to introduce products that WOW your customers

Ever
wonder why certain products are so integral to our lives? Some
products or services really resonate with us.They seem to solve our
problem before we have even expressed them. A common
theme to products that WOW us is Design Thinking.

This
course is a hands-on approach to Design Thinking, a popular and
effective Innovation approach. In this course, you will learn the
following:

• What
  good design implies
• Products and industries where Design Thinking has been used
• Product Design Challenges
• Five Stage Design Thinking Process
• Getting hands-on with Design Thinking

About Design Thinking

Design
Thinking is a customer-centric innovation framework. At the heart of
it is a strong drive to solve key problems faced by the customer when
using products. The approach is very successful in addressing latent
needs, which results in an unforgettable customer experience. What
makes the latent needs so critical is that such needs are often not
mentioned by the users of products. The framework we'll cover in this
course will set you on the path to uncover latent needs and set you
on a path of a successful customer experience.

Design Thinking has been used for many users in every industry you can imagine. We'll cover the wide portfolio of products where this approach has been used to innovate. Most importantly, it transform how customers interact with products and keep coming back over and over again.

Product design challenges

We'll
also spend a fair amount of time on the product design challenges.
These are three challenges that every product or service must meet to
ensure that it will be successful. First we want to ensure that there
are enough people who are facing the problem we want to solve.
Second, we want to evaluate how our solution can be enabled and
how we can beat any competing products. Finally, we want to confirm
that there is a good financial return on investment for our
fantabulous introduction in the market.
We'll go through the questions you need to answer when facing each
challenge.

Five stage Design Thinking Process

We'll
delve into the five stage Design Thinking process discussing each
stage in detail. These will walk you through understanding customer
behavior with products and how to extract their emotional
experiences when using it. Then we will define a target that will
cover the latent needs that our product has to address. The fun is in
knowing how to generate as many solutions as possible to solve our
problem. Next comes the implementation – we don't just leave ideas,
we want put them into practice. We will follow a strict criteria for
developing prototypes. Finally, we test it and discuss when to
release the product.

My
approach to this program is that it must be hands-on i.e. You will be
solving a problem to innovate to a solution using the Design Thinking
approach. I guarantee
that once you complete this course, you will be able to directly
apply the principles for your projects.

Who is the target audience?

• Anyone who wants to introduce new products and services
• Anyone who wants to work on innovation projects