Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
1 Hour(s) 1 Minute(s)
Language
English
Rating
1 views
Course Overview
The Essentials on Becoming a Rockstar B2B Marketer
What exactly is B2B (business-to-business) marketing? And how does it differ from B2C (business-to-consumer) marketing?
Consumer marketing may have a sexy reputation, but don't sell B2B marketing short–there's very little as rewarding as knowing that you found the person (or company) who will purchase that next million-dollar deal.
In this course, we introduce B2B marketing concepts–including: understanding your audience, lead generation, campaign strategy, lead lifecycle, and measuring success–as well as lessons learned that will have you looking like a pro for your first B2B marketing gig
Course Content
- 5 section(s)
- 21 lecture(s)
- Section 1 B2B Marketing Introduction
- Section 2 The Marketing Mix
- Section 3 Target the Right Audience
- Section 4 B2B Marketing Functions
- Section 5 Wrapping It All Up
What You’ll Learn
- Understand the differences between B2B and B2C marketing., Describe the typical B2B buyer and how they should be targeted., Create a basic lead generation marketing campaign for a B2B company.
Reviews
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LLaura Little
Very straight forward and great for basic knowledge to start a B2B journey or for getting up-to-date with what is happening.
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LLinnea
Need to be clear on where to download the learning sheet, was a bit confusing to find. Otherwise it was really good
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DDavid Ilimba
Basic but helpful.
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RRohit Balan
Great!
