課程資料
報名日期
全年招生
課程級別
學習模式
修業期
0 小時 38 分鐘
教學語言
英語
授課導師
Erica Swallow
評分
4次瀏覽
課程簡介
Tech journalist Erica Swallow shares her public relation strategies for getting press for your startup.
Join tech journalist Erica Swallow for an overview of public relations strategies to interact with journalists and ultimately gain press for your startup.
You'll learn the basics of public relations strategies for startups, including how to engage and build relationships with the media, how to craft an amazing pitch, what "exclusive" and "embargo" mean, which assets are useful for journalists, what not to do, and a boatload more.
This class will also include a number of case studies from recent pitches that Erica has received from fledgling startups. She will show you a behind-the-scenes look at how she was pitched and how each pitch panned out.
After taking this course, students should understand the basics of public relations strategies and engaging the press and be on their way to coverage!
課程章節
- 6 個章節
- 13 堂課
- 第 1 章 INTRODUCTION
- 第 2 章 PERFECTING YOUR PITCH
- 第 3 章 COMMUNICATING WITH JOURNALISTS
- 第 4 章 FINDING JOURNALISTS
- 第 5 章 CONCLUSION
- 第 6 章 BONUS: STARTUP PR PANEL
課程內容
- In this course, you will learn how to perfect your startup's pitch and effectively communicate with the press., By the end of the course, you will have the tools and knowledge needed to catch the attention of almost any journalist you're attempting to reach.
此課程所涵蓋的技能
評價
-
MMohammad Aref Weshah
its good, personally i work in a startups/ small business incubator company, so I'm kind of familiar with most of given knowledge, but some upgrades on this course could be helpful.
-
VVlada Plotnikova
Firstly, thank you for this course. Because it was short and contained different topics, it deserved 3 stars rate. Secondly, even though I've been expecting to hear about the journalists approach to the startup communication, I did not want to take a course "How to write to Erica Swallow so she would choose my company to write about". I understand the personal brand promotion, but it should be about PR for the startup companies, not about the one's journalist opinion about receiving different stories. I did not get enough valuable information from this course to get press on a tight budget. No offense please :) What I've found useful: reverse pitches approach and the specific tools. What I did not understand is: why the press releases are bad (based on the opinion of course's author), because usually they are bringing the most valuable results, based on my experience.
-
NNicole Crismas
This course definitely gave me much insight into how to effectively form emails to reporters about my startup. I also gained knowledge on how to grab a reporters attention, even how to make them want to reach out to me. Awesome course!
-
HHarris Roberts
Erica is a great presenter and I got a lot of value from the material. I was sad to learn 75% of it is available for free in an article she wrote on Mashable called "10 Essential PR Tips for Startups". I expected more secret sauce and less common sense. I still think this is a good intro course for the price.
