Course Information
Course Overview
Public Relations: You Can Shape and Control Your Media Messages at The Worst Possible Times
Public Relations during a time of crisis. Imagine that a crisis hits your organization and that you come out on top in the media. You initiate proactively to the media. You have a clear and easy-to-understand the message. And you get the exact quotes you want in the final stories.
You didn't pick or plan the Public Relations crisis, but you are ready to communicate effectively.
Your reputation doesn't just remain intact; your reputation has improved.
You will learn how to prepare and deliver messages to the media in a time of a Public Relations crisis. How to plan for press conferences, media statements, messages, and sound bites will be covered. Why it is essential to prepare for a crisis before you know when or what the crisis will be. Crisis communications Public Relations requires a plan that covers every aspect of message development, rehearsal, and media management. This course is ideal for CEOs, PR managers, crisis managers, and anyone who is responsible for the reputation of an organization.
What will students achieve or be able to do after taking this Public Relations course?
*Be able to Manage Crisis Communications
*Know how to appear Confident on the Camera
*Prepare Messages
*Speak in Sound Bites
*Handle tough questions
What do Udemy students say about this Public Relations course?
"5 Stars! Covered all the essential elements necessary to handle crisis communications with brevity and clarity. I especially liked the Bonus materials and of course, the video. Referring to one major case study to get the points across is very effective. The only reason I did not give this a 5-star rating is because I believe this course will be more helpful if there were video transcripts or if each video lesson can be downloaded and saved for later reference or review. Thank you." Helga Melgar
"5 Stars! This course is an excellent introduction to how crisis communications works and TJ gives tips on how a company can best preserve its image and reputation should it go through a crisis. I would recommend this course to others." Margaret Lovell
"5 Stars! I've learned from TJ for a number of years and he absolutely knows what it takes to work with the media and win!" Janet Vasil
"5 Stars! The instructor gave very clear and practical advice. He made me come to love Crisis Communications even more!" Abi-Gail Johnson
"5 Stars! Someone once said advice is only as good as the amount you pay for it... this course disproves this. This clear unambiguous advice given is priceless. The BP breakdown was excellent, in short, if you're in a position where you need to understand crisis management, this is the course to start with. The bonus materials are really good as well." Alan Miller
There is a 100% Money-Back Guarantee for this Public Relations course. And the instructor also provides an enhanced guarantee.
This course also helps students learn about the following topics: Delivering bad news to customers and the media, big picture thinking - thinking like a CEO, and how to be seen in the media as a purpose-driven leader and a vigilant leader.
Enroll in this public relations course today!
Course Content
- 25 section(s)
- 127 lecture(s)
- Section 1 You Can Handle a Media Crisis and Come Out Ahead
- Section 2 Student Questions Answered Here for Public Relations: Media Crisis Communication
- Section 3 Housekeeping Matters
- Section 4 Course Update
- Section 5 Extra Videos
- Section 6 Advanced AI Tools for Crisis Communication Success
- Section 7 The Skills-First Approach to Crisis Leadership
- Section 8 Hybrid Work and Digital Crisis Collaboration
- Section 9 Ethical and Inclusive Crisis Leadership Strategies
- Section 10 Personalized and Authentic Communication in Crisis
- Section 11 Storytelling for Crisis Management
- Section 12 Sustainability and Crisis Reputation Management
- Section 13 Agile Leadership for Dynamic Crisis Response
- Section 14 Emotional Intelligence for Crisis Management
- Section 15 Cultural Sensitivity in Crisis Messaging
- Section 16 Media Training for Culturally Diverse Spokespersons
- Section 17 Social Media Crisis Mastery in 2025
- Section 18 Managing Fake News and Disinformation in Crisis
- Section 19 Crisis Communication for Public Figures and Celebrities
- Section 20 Responding to negative app reviews and online backlash
- Section 21 Responding to media coverage during health-related crises
- Section 22 Addressing public concerns during environmental disasters
- Section 23 Using VR and AR tools to refine spokesperson delivery
- Section 24 Coaching spokespersons to remain calm under hostile questioning
- Section 25 Your Assignment: Write down goals to improve your life and achieve your goals!!
What You’ll Learn
- Being able to Manage Crisis Communications, Know how to appear Confident on Camera, Prepare Messages, Speak in Sound Bites, Handle tough questions, Delivering bad news to customers, Selling with stories, Communicating to drive change, Speaking under pressure, Communicate well in crisis
Reviews
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TTeresa Pius
Great course with insightful case studies,
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HHoàng Ngọc Bảo
Cuối cùng, cam kết ít nhất 1 trong những mục tiêu này cho ai đó hoặc một nhóm. Điều này được gọi là "đốt thuyền của bạn" và sẽ giúp bạn đạt được mục tiêu bằng cách tự chịu trách nhiệm với người khác. Đó có thể là một người cố vấn, giáo viên, thành viên gia đình hoặc thậm chí là một nhóm xã hội. Tôi đã từng đốt thuyền của mình với 200 người tại một sự kiện công việc - nhưng tôi đã đạt được mục tiêu của mình!!
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IIgors Špakovskis
good to know tasks mentioned
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EElizabeth Maradesa
it was really good