Udemy

The Ultimate Guide to Personal Branding in the Gaming Space

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  • 281 Students
  • Updated 7/2018
4.0
(41 Ratings)
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Course Information

Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
2 Hour(s) 12 Minute(s)
Language
English
Rating
4.0
(41 Ratings)

Course Overview

The Ultimate Guide to Personal Branding in the Gaming Space

Build your personal brand through social media and networking to obtain sponsorship or a career in the gaming industry.

If you are a competitive player or streamer in the gaming industry, chances are one of your ultimate goals is to be sponsored by a well-known, brand name company like Corsair, Razer, etc. If you are wondering how to obtain a sponsorship or just looking to see how you can get more involved in the gaming space, you are in the right place!


In this Personal Branding course, you will learn what it takes to get a sponsorship as well as a deeper understanding of how the gaming industry works, and how to market yourself within it. In addition, you will also learn career paths within the industry. The topics we'll cover in this course are:


• Basic Personal Branding
• Discovering Yourself
• Researching Competitors
• Building Your Brand
• Importance of Social Media Presence
• Twitter, Facebook, Reddit
• Discord
• Gaming Industry / Networking
• Attending Events
• Networking Online
• Joining a Community
• Obtaining Sponsorship
• Basic Dos / Don’ts
• Approaching a Sponsor
• Career Opportunities
• Types of Jobs
• Resume Building


Jonas “CM_Valgard” Schurmann, has been working in the gaming industry for over 6 years with extensive experience as a marketer, sponsorship manager, and community manger. Jonas currently work as a community manager for MSI, one of the most well-known PC companies in the gaming industry. In the past, he has worked for other gaming companies like Game Forge and Gigabyte. Throughout Jonas’ 6 years of experience, he has given streamers, gamers, and eSports players a handful of sponsorships. However, Jonas has also rejected many applicants. Jonas will share with you what sponsors look for so you can increase your chances of getting your dream sponsorship.


If you want to obtain sponsorship or further your career in the gaming industry, we'll give you all the information you need to successfully build your brand and network yourself. Enroll today!

Course Content

  • 7 section(s)
  • 36 lecture(s)
  • Section 1 Introduction
  • Section 2 Personal Branding 101
  • Section 3 Gaming Industry & Social Media
  • Section 4 Networking In The Gaming Industry
  • Section 5 Obtaining Sponsorship
  • Section 6 Landing & Maintaining A Job Within The Gaming Industry
  • Section 7 Outro

What You’ll Learn

  • Grow your own personal brand., Get sponsorship for your stream., Build a network within the gaming industry., Use social media to promote you and your brand., Gain deeper understanding of the gaming industry beyond the games themselves.

Reviews

  • D
    Daramola
    1.5

    The content is great, it's old no update and no course resource

  • O
    Orlando Arisai Martinez Carrizales
    2.5

    Bien explicado, pero todo fue muy de sentido común, es útil solo para personas que realmente no tienen ningún tipo de conocimiento previo ni conocimiento en redes sociales.

  • T
    Timothy Murray Darragh
    3.0

    The subtitles are poor.

  • L
    Lazaro Peraza
    3.0

    The course covered a lot of fundamental information about branding in the gaming industry. However, I do wish that it was a little bit more hands on. I feel that some of the websites that were discussed could have been linked in a resources tab and that there were more demonstrations on how to navigate said websites. Appreciated the entry-level information, but I do wish it had gone a little bit more in depth and been more engaging.

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