Customer Acquisition with Social Media Content Marketing

Pretty eye opening. Thank you,Brian!

Some good stuff, I especially liked the 5FSP framework. The delivery was a bit bland, some diagrams or visuals would have been great rather than just the words that were being spoken.

This instructor has some fairly good tips particularly during the first part of the course. The idea of looking at customer acquisition through the buyers perspective rather than pure self-promotion is sound but hardly revolutionary. The instructor uses special terms like "pitchfork", "alignment magnet", etc. that are perhaps meaningful to him but I couldn't really relate to them. The sound quality of the training was rather poor and many modules begin with overlapping voices (voice over voice) as if two modules were playing at once. This was irritating. I decided to bail about midway through the course because the content was boring and the delivery style dry. Also, the volume was inconsistent from one module to the next and I had to keep adjusting the volume up and down. The presentation mode was powerpoint style with the instructor largely just reading the slides. Also, large sections of many of the slides were whited out to conceal much of the content. This was probably done because the whited out content was probably not relevant to what the instructor was trying to illustrate but there was so much of this that it became irritating after a while. In general I would say that someone who was interested in marketing through social media might want to check out because it does have some good tips. But overall, I don't believe the course was the kind of quality I have come to expect on Udemy.

This is a thorough and easy-to-follow course that has provided many insights. I'm literally updating our company's customer acquisition plan with this information as I go.