Course Information
Course Overview
Boost your sales by learning how to connect your product to your prospect's impulse to buy.
You're going to take this course for the following reasons:
1. You want to know what to say in your ads, copy, and content to make people buy.
2. Your current marketing is not working and you need to make changes to boost sales.
If you're asking, 'Why aren't more people buying my product?' then this course will likely tell why and what to do about it. You see, most marketing focuses on the product and its benefits. Certainly, emphasizing benefits is very important ... but all the wonderful benefits in the world won't sell your product unless you hook into your prospect's emotions and psychology.
The problem is, very few marketing courses teach you how to do this. Instead they teach you about ad platforms, social media, blogging, email, etc. All of these are important but unless you CONNECT your product to their DESIRE to buy ... nothing will happen.
You will learn the process of creating effective marketing!
Course Content
- 5 section(s)
- 11 lecture(s)
- Section 1 Introduction
- Section 2 Making Money Means Getting Attention
- Section 3 Making Money Means Holding Attention
- Section 4 You Must Also Have Deeper Attention Strategies
- Section 5 Stay Tuned!
What You’ll Learn
- Understand the real reasons why they buy from you, Know what to say in your marketing, Create ads and copy that drive sales, Learn how to increase your conversion rates
Skills covered in this course
Reviews
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PPulak Biswas
Easy to understand and ready to implement.
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DDonna Lau
Emotional Marketing is nothing new, but stirring up people's negative emotion to gain connection or win sales is shallow. The teaching was shallow and too basic.
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LLynn Gano
So far it's great - learning a lot in so little time
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EEI Media
Very informative, I look forward to the rest of the series.