Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
3 Hour(s) 24 Minute(s)
Language
English
Rating
Course Overview
Guide to creating a Data Driven Marketing Campaign and using Campaign Analytics to drive stronger campaign preformance
Marketing is getting faster paced by the minute and it can be really hard to keep up as well as analyse whats right and whats wrong with your marketing. That's where my course comes in. My course is designed to give everyone that is interested in marketing the tools to analyse campaigns and use metrics to make correct decisions improving your campaign success.
It is designed with a great fun foundation building up on previous lectures and information all the way till you are ready to launch your own campaign and lastly analyse it. My course will prepare you with realistic concepts so that you can use it right away whether you own your own business, work in marketing or even manage a team and want more from your campaign data.
Data doesn't have to be boring, my course will paint a picture rich in information and detail which you will use to better your campaign and think objectively on how to improve your results.
So take the course I always wish I had when I started in Marketing and get the competitive edge in this ever changing industry!
Course Content
- 8 section(s)
- 47 lecture(s)
- Section 1 Introduction
- Section 2 Campaign Effectiveness
- Section 3 Return on Investment
- Section 4 Launching a Campaign the Blueprint
- Section 5 Advanced Analytics
- Section 6 Analysis, Big Data Tips and Opportunities
- Section 7 Conclusion
- Section 8 Congratulations!! Don't forget your Prize :)
What You’ll Learn
- Understand Data Driven Marketing, Calculate Cost Per Lead (CPL), Calculate Lead To Close Ration, Launch a Campaign, Work out the ROI, Analyse and critically asses a marketing campaign
Reviews
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GGeetali Oberoi
nice
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CCarlo Alistre
In YouTube, Reach is the number of unique accounts seeing any content while Views can be counted multiple times out a single unique viewer. This is something I would like to raise.
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AAshwini Kumar
Good course but lacks that analytical punch required to excel in the field.
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XXinzhuo Xiao
Good content in general. Quite easy to follow and understand. I would recommend this course if you're starting in this field and want to get a feeling of it. However, it is not in-depth enough for someone who has some experience in launching campaigns and wants to learn about how to analyze different metrics and use the conclusion to improve campaign performance.
