Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
1 Hour(s) 37 Minute(s)
Language
English
Taught by
Moi Studio
Rating
Course Overview
Innovation Strategic Direction: Growth in Business Strategy, Industrial Design, Brand Strategy, UX UI Design...
We teach a 4 step process called The Market Innovation Roadmap to develop a strategic direction for your strategic initiatives. Companies often fail to see their industry from a higher point of view. We want to change that by teaching market research tools and techniques to understand the market and find opportunities to innovate.
Our 4-Step Process is:
Market Identification
Market Analysis
Market Focus
Market Strategic Direction
This process is applicable to any discipline including business strategy, service design, user experience (ux UI design), industrial design, brand strategy. As well as any size company. Entrepreneurs, startups, mid to large corporations. You name it. Just tune in, take notes, and enjoy the content.
If you want to grow, thrive and lead, add the market innovation roadmap into your arsenal of capabilities.
Sign up and start innovating.
See you in the course.
Course Content
- 7 section(s)
- 30 lecture(s)
- Section 1 Introduction: Introduction to the Market Innovation Roadmap
- Section 2 Lesson 1: Market Identification | Market Innovation Roadmap
- Section 3 Lesson 2: Market Analysis | Market Innovation Roadmap
- Section 4 Lesson 3: Market Focus - Creating Market Landscapes | Market Innovation Roadmap
- Section 5 Lesson 4: Market Focus - Position & Identify Opportunity Spaces
- Section 6 Lesson 5: Market Strategic Direction | Market Innovation Roadmap
- Section 7 Lesson 6: Case Studies in Different Fields | Market Innovation Roadmap
What You’ll Learn
- Discover innovation pathways & insights to grow your Business and lead your market, Create competition differentiation, Business strategy process for choosing innovation path, Build strategic direction for brainstorming and ideation, Market Research Method, Tools, and Techniques, A market strategy 4-step approach to understanding your competitive market and alternative markets to find innovated insights, Multidisciplinary process, apply these tools and techniques to your process, including: user experience design, service design, business strategy, industrial design, branding strategy, digital marketing
Skills covered in this course
Reviews
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FFelipe Elizondo
Great course to find areas to innovate that I didn't think of before. Easy to use process.
