Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
1 Hour(s) 0 Minute(s)
Language
English
Taught by
Sean Kaye
Rating
Course Overview
Become a copywriting top earner. The ultimate White Paper toolkit
IMAGINE, REGULARLY GETTING MORE THAN $3,000 FOR WRITING JUST 10 PAGES
That's how much inexperienced White Paper copywriters earn (source: Stelzner survey 2007). Experienced White Paper writers charge an average of $5,000 - $6,000. Every year. As for experienced freelance copywriters, I write a paper for the financial services sector every year – 8 pages long, $9,000.
You'll become an 'expert' writer
At the end of this short course, whether you're a copywriter, business owner, entrepreneur or marketing professional, you will be fully trained up to write your OWN White Papers. With confidence.
Just like me, you'll learn to be an expert writer, without being an expert in anything, Your client is the expert – you're paid simply to capture it on the page.
Learn from the best
What do I know about White Papers? Well, try doing a Google search for 'White Paper copywriter' and you'll see that I'm position number one, worldwide, out of 2.7 million websites.
I've written them for companies like Oracle, PricewaterhouseCoopers, The Bain Company, IBM, Travelex and Lloyds.
Why is this course unique?
First of all, I share my own, personal STRUCTURE for a White Paper. I even give you a 'fill-the-blanks' template. I let you watch over my shoulder as I write a White Paper from scratch – and, if you want to, you can write it yourself – your very first!
And I don't stop at showing you how to research them and write them. I show you how to promote them – successfully.
A shoulder to lean on
Just like my other courses, I'm always available to answer your queries, or to explain things further, usually within 24 hours; I love to help. And, just like my other courses, this one will grow over time as students raise queries. It's a LIVING course that's yours for life.
Who'll benefit?
Existing copywriters who are struggling to make ends meet, writing 'content' for five bucks a page. Aspiring copywriters, and anyone who's completed my course How to Become a Successful Freelance Copywriter, Working from Home. This course will really boost your business-writing skills.
Entrepreneurs, start-ups and business owners will gain too. Learning how to write papers for their own organization – boosting sales leads and becoming a thought leader in their industry.
And remember, this is a Udemy course, so you have the security of a no-quibble, 100% money-back guarantee. You've nothing to lose, so join me right now in what I can promise will be a fascinating journey.
Course Content
- 11 section(s)
- 28 lecture(s)
- Section 1 Free taster
- Section 2 Welcome
- Section 3 Introduction
- Section 4 For freelance copywriters
- Section 5 How to structure your White Paper
- Section 6 How to be an expert, without being an expert
- Section 7 Execution
- Section 8 PROJECT
- Section 9 Your White Paper, completed
- Section 10 Finding those early clients for White Papers
- Section 11 It’s a wrap
What You’ll Learn
- Complete every step to launch your successful career as a White Paper copywriter., Know exactly how to go about structuring and writing your White Papers, Realize the secret of being an expert writer, without being an expert in anything, Know how much to charge your clients, Write White Papers quickly and with confidence, To round off the course, you will either watch over my shoulder, or join me, writing a White Paper completely from scratch
Skills covered in this course
Reviews
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EElinor McNeel
I just started the course, but feel it is going to get me on the right path for writing white papers.
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PPhyllis
I'm still taking the course
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MMia Espada
I wish it can be more in-depth, but I certainly loved the structure and format that Len shares. This just made my life easier! If you need help on copywriting style, language, etc, other courses here in Udemy will be useful. But for now - I am most certainly ready to write a white paper for my portfolio and as a lead generation tool.
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NNick Fielden
Len was (and remains) a remarkable teacher, who manages to distill complex subjects in to their essentials and then to convey that information clearly, concisely and straight-forwardly. I've bought several of his courses and he's consistent in his style throughout. I'm especially thankful for his generosity. He goes out of his way to give tips and warnings that he has come across over his own copywriting career or has noticed among his students' work. What are especially useful are the many sources of help, with links, that he has discovered and tested. These are so useful when you're a beginner and don't know where to look. So many course writers omit to take this further step in helping their students along. I miss you, Len. RIP, my friend.
