Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
1 Hour(s) 0 Minute(s)
Language
English
Taught by
Management Study Guide
Rating
1 views
Course Overview
Maximize profits the smart way by using category management to give every customer exactly what they want.
When you want to be able to make more sales and drive growth in any business, you need to be able to connect with your target audience. Every business exists to fulfill a need and to help clients, customers, and consumers find what they want. The role of category management is to streamline the connection process so that your business grows the right way. Here’s how this course helps make it happen:
- Put yourself in the mind of your audience with a proven approach to gathering insights
- Understand the buying journey and how browsers become buyers through categories
- Make optimal use of shoulder and satellite products and push higher value offers
- Build a robust category management strategy that evolves as your business grows
What’s covered in this course?
You will be guided through the nuances and subtle points of category management that make all the difference to your profit margins:
- What every type of buyer wants to see, and why
- How to unify disparate categories and offer greater value
- The art of streamlining and how it really works
Why should you enroll today?
If you work in a retail or sales-focused environment, mastering category management will be essential to your career progression. This course has already helped:
- Sales staff who want to understand how to sell higher value products
- Supervisors and managers in need of a fast and in-depth refresher
- Enterprising employees who want to take the next step in their career
Category management is one of the most overlooked skills in the world of work right now. Can you afford to continue missing out on the lucrative insights it provides?
Course Content
- 1 section(s)
- 16 lecture(s)
- Section 1 Introduction
What You’ll Learn
- Explain What is a Category, Define Category Management, Explain What is Category Management, Describe the Basic Principles of Category Management, Explain the Components of Category Management, Explain the Steps of Category Management Business Process, Describe the Components of Category Role, Describe the Components of Category Strategy, Explain the Various Sub-category Strategies, Explain the Steps for Category Tactics and Execution, Describe How to Successfully Implement Category Strategy, Explain What is a Tactogram, Explain What are Category Captains, List the Benefits of a Category Manager, Describe the Important Meetings of Category Management
Skills covered in this course
Reviews
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MMicheleigh Perez
Decent outline but lacking valuable explanations and detail. Tech-generated narration reads slides word-for-word. Information is frequently unclear and awkwardly presented--gives the distinct impression that the course creator was not a native English speaker. I paid a discounted rate of $12.99 for the course and did not receive proportional value.
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MMihir Gadre
1. The course was simply a readout of slides. 2. It should have had interactive elements. Like clicking on the screen to expand the menu/ to see the strategies. 3. Some sort of exercise towards the end would help in understanding the content better. 4. A live recorded lecture by some expert working as a category management or a good case study could further enhance understanding.
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SSrisha Choudhary
The are places were audio is repetative. There are places were there is no audio.
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UUdemy User
thanksبس نحتاج عربى
