Facilitating with the Business Model Canvas

from strategic focus to testable action

Whether you are an entrepreneur, general manager, or advisor, the Canvas is emerging as one of the most popular tools for deciding what matters to a business and pairing it with specific focus and action. In this course, you'll learn how to ask the right questions and facilitate the right kind of collaboration to answer them.

In Section 1, you'll learn about the basics and how you might use the Canvas in various roles like manager, advisor, systems designer, or founder. This is important because there are a lot of ways to use the Canvas and it's useful to start your practice with some specific intent.

In Section 2, you'll learn about the Canvas' independent variable, product/market fit- how to define it and test it. This is important because everything else in the Canvas should follow from your hypothesis on product/market fit.

In Section 3, you'll learn about how to unpack product/market fit into specific customer experiences with the Canvas, pairing qualitative and quantitative observations. This is important to make sure your point of view on product/market fit is testable and maps in meaningful ways to your work on the Canvas.

In Section 4, you'll learn about business model type and how to use the Canvas to anchor complimentary management tools like OKR's and agile team charters. This is important if you want to use the Canvas as an ongoing tool to help with alignment and facilitate autonomy.