Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
2 Hour(s) 16 Minute(s)
Language
English
Taught by
Antonis Anastassiades
Rating
Course Overview
In this course you learn the fundamentals of Marketing. These techniques are used by daily by professional marketers.
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## NO SPECIAL ANNOUNCEMENTS ##
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# LAST UPDATED: JUNE 2017 #
Ever wondered why some companies thrive while others simply seem to be getting stuck in debts?
Are you launching a business and don't know how to market your service or product?
Welcome to our course!
The course will teach you what marketing is and how to apply it on your business to expand, diversify, enter new markets and get new clients!
- How do you create value?
- How do compete in the market?
- How do you differentiate?
Such courses are taught throughout many Universities and can cost quite a lot of money. My objective is to provide you with the same knowledge and skills that University students are offered but at a lower cost of course. Our course is being updated continuously with the latest trends and theories in order to make sure that nothing is outdated. The course takes at least 1 month to complete at a University, but with the use of Udemy you should be able to complete it within a few days and gain the same knowledge as University students do.
Believe me when I say so: You do not need to spend tons of money to learn marketing or take a expensive marketing courses. I will teach you what there is to know right here and you will be able to use your skills to improve your business, right away!
We will not only talk about certain marketing theories and principles, but we will also go through several practical examples, that will help you understand how theories can be put into practice (or not) by various organisations.
We cover topics such as:
- Appreciating how the market works.
- Analysing consumer decision making process.
- Understanding the competition and how to use them wisely for your company.
- Using the Internet efficiently to bring in more business to your company.
- ...and many more!
Marketing is all about applying some basic principles and then through the use of innovative and creative thinking, it allows you to expand your business to new horizons.
I will help you achieve that and will also be more than happy to answering to any questions you might have.
So let's learn marketing and have fun in creating your marketing strategy!
Course Content
- 6 section(s)
- 17 lecture(s)
- Section 1 Introduction to Marketing
- Section 2 Your Marketing Strategy
- Section 3 Analysing the Marketing Environment
- Section 4 Consumer Markets and Consumer Buyer Behaviour
- Section 5 Designing a Customer-Driven Strategy and Mix & Creating a Competitive Advantage
- Section 6 Online Marketing Principles
What You’ll Learn
- Make money through effective marketing!, Understand the basic principles of marketing, Analyse and appreciate consumer decision making process, Learn how to promote your business efficiently and effectively, Understand how to differentiate, Understand the principles of e-marketing
Skills covered in this course
Reviews
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PPatrick McNeil
Very good instructions
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MMonica M.
Calling this course an "MBA in Marketing" is extremely misleading and deceiving. Lessons are very short and outdated, including one module where the lecturer got lost in what he was saying and didn't take the time to re-record the video or explain what had happened. This course would be good for someone who would like to have a generic overview of marketing theories, as this is definitely covered but it doesn't go into detail - it is all very high level. The instructor is clear when explaining everything and provides good theories and some links for further study, but the theories are unfortunately very basic. This should have been clearly stated in the course description and the title of the course should be changed to reflect what the course actually is about. Unfortunately, I feel I have wasted my money with this course, but I understand it will help students who want to gain a generic view of marketing at a high level.
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BBriggette
I find it to be a great overview thus far.
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NNatalie Cox
Lot's of useful information and outlines the basics of Marketing
