Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
1 Hour(s) 18 Minute(s)
Language
English
Taught by
Stephanie Gentle
Rating
1 views
Course Overview
A step-by-step course that will coach you through producing your winning marketing strategy.
This learn-as-you-go course takes you through all the steps to create a credible, feasible and comprehensive marketing strategy. The course encourages you to complete the activity in each lecture, before starting the next lecture. By the end of the course you'll have produced your company's plan, ready to implement! The course takes you through the research phase (essential for marketing planning), which includes the market, competitor and customer; before teaching you how to set your marketing priorities, aligned to business goals. You'll then learn how to create your plan (using your research to inform you) before finally overlaying your budgets and KPIs.
Course Content
- 6 section(s)
- 11 lecture(s)
- Section 1 Welcome
- Section 2 Module one, RESEARCH
- Section 3 Module two, SETTING YOUR MARKETING PRIORITIES
- Section 4 Module three, CREATING THE PLAN!
- Section 5 Module four, SETTING TARGETS AND MEASURES
- Section 6 Final note from Steph
What You’ll Learn
- Are you stuck writing your business or marketing plan?! This course will guide you., By the end of this course, you will have your marketing strategy/ marketing plan written and ready to activate!, It takes you through a step-by-step process to write your plan with objectives and KPIs., Your written plan will be informed and this course shows you how to use your research to inform the plan., As part of the process you'll conduct: market research, competitor analysis, customer research, setting KPIs and working out ROI
Skills covered in this course
Reviews
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YYoanna Allaghen
English a bite difficult with the lady accent
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MMatías Degollada Zárate
Very good course, gave me some insights on how to structure multiple marketing ideas. I think it varies from basic to intermediate/advanced theory. Im giving this grade just because it says it's for advanced people but half the course is about marketing basics. Maybe aplying more tools o real life examples would help to understand better the deep aplications this may have.
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CChristian Tesarik
The course is fine but not for the "expert" level it is billed as. It is a good overview but way too long with the first part and way to short on the second. Especially the examples of how to combine the strategic and operative parts should have been more detailed as well as the KPIs.
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MMark Acquaye
Very basic information on marketing strategy and planning
