Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
2 Hour(s) 21 Minute(s)
Language
English
Taught by
Anders Toxboe
Rating
2 views
Course Overview
Learn how to apply psychology to design engaging online user experiences that make people take action.
In this 3 hour course, I will go through the most effective persuasive design patterns and explain how you can easily apply them to your own design. You will learn the underlying psychological principles that drive us toward action.
You will learn how to design for engagement
The starting point will be in psychology rather than in graphical design. We will examine how we are as humans: how we think. You will learn what motivate us when we make decisions and how we make decisions. After this course, you will be able to apply this principles to make seductive user experiences, that drive users toward action.
The full life-cycle
The appropriate approach to engaging your users depend on where they are in your product's lifecycle. We will examine all stages of your user-relationship:
- How to get people onboard
- How to get people started and discovering all your product has to offer
- How to make them stick around (and love your product)
An always growing course
I believe in creating the best possible course for you to enjoy. This is why I will continuously be adding more lessons. If you liked the course in its current state then be sure to buy it now, to get free access to all existing and future lessons at the current low rate.
Course Content
- 8 section(s)
- 25 lecture(s)
- Section 1 Introduction
- Section 2 Rhetorics
- Section 3 The need to belong - Social biases
- Section 4 Perception & memory - Comprehension
- Section 5 Game mechanics - gameplay design
- Section 6 Cognition - Loss aversion: our fear of loosing
- Section 7 Sustaining passionate users
- Section 8 Thank you
What You’ll Learn
- Use psychology to design more effective, more fun, and more engaging interactions, Design with purpose and intent, Motivate your users to act, Sustain passionate users through mastery and honest seduction, Create better and more engaging interactions, today., Frame choices to your benefit
Skills covered in this course
Reviews
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HHernani Alves
This was a great insightful course. I also bought the "persuasive patterns" cards as they provide additional important information. Thanks for compiling this resource which I will revisit in the future.
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CClaire Primo
Easy to follow but kind of bland. Wish there was some kind of interaction
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MMNC Innovation Center
It's intriguing, as i mainly was formed technically as a programmer-then-designer. To see this from psychology perspective is amazing, thank you
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CClarissa de Oliveira
I really likes the course because it has some valuable info. I found it a little hard to follow because of the tone of voice, and sometimes I felt that some content spoken of before was repeating itself and sort of breaking the order of topics, but I mean... What most matters is the content and I really appreciated it. Thank you!
