Udemy

Marketing iOS Apps Using App Store Optimization (ASO)

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  • 318 Students
  • Updated 6/2015
4.5
(53 Ratings)
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Course Information

Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
2 Hour(s) 57 Minute(s)
Language
English
Taught by
Sebastien Hareng
Rating
4.5
(53 Ratings)

Course Overview

Marketing iOS Apps Using App Store Optimization (ASO)

Increase App Downloads by Learning How to Optimize you iPhone & iPad App in the App Store from Scratch (SEO for Apps)

Wanting to increase downloads for your app?

With more than 1.2 million apps in the App store, you know that you should market your app and heard about App Store Optimization (ASO) but don't know where to start?

Then this course is for you!

Here, I show you step by step (using real examples) how to do ASO for your iPhone and iPad apps on iOS 8. The course is accessible to anybody and no prior knowledge of App Marketing or App Development is required.

My name is Seb Hareng. I'm an app developer, marketer and entrepreneur based in the Silicon Valley (close to the Apple HQ). I published my first iPhone app in the store in 2010. I've been doing ASO for my own apps for years and help other app publishers getting more downloads.

I'm also the host of the App Marketing Lab blog where I write about App Marketing every week.

With this course, you'll learn how to find the best keywords for your app and how to maximise the number of keywords your app ranks for.

You'll also learn how to treat your app like a real product and make it stand out in the app store by creating a great app icon, screenshots, description.

Are you ready? Then don't wait!

Join this course and get more downloads for your app NOW!

Course Content

  • 13 section(s)
  • 60 lecture(s)
  • Section 1 Introduction to App Marketing
  • Section 2 Introduction to App Store Optimization (ASO)
  • Section 3 Tips to Rank for More Keywords
  • Section 4 ASO Tools Overview
  • Section 5 Discovering Keywords for your Apps
  • Section 6 Selecting the Best Keywords for Our Apps
  • Section 7 Post App Launch Keyword Verification Steps
  • Section 8 Leveraging App Assets to Increase Downloads
  • Section 9 Icon Design
  • Section 10 Screenshot Design
  • Section 11 App Reviews
  • Section 12 App Description
  • Section 13 BONUS MATERIAL

What You’ll Learn

  • More than 2 1/2 hours of How To Videos and 40+ Lectures, Learn how to get more downloads for your iPhone & iPad apps using App Store Optimization (ASO), Learn how the App Store Search works in details, Learn how to craft a great name for your app that sells your app and is also keyword rich, Learn many techniques & tools to discover keywords you would have never thought about for your apps, Learn how to use ASO tools to evaluate keywords and only pick the ones that will generate downloads, Learn how to optimize space to rank for a maximum number of keywords, Learn how to change your mindset and treat your app as a real product in the store, Learn ways to hire a Graphic Designer, Discover which tools to use to create icons yourself in all sizes, Learn how to create great app screenshots that sell your apps for you, Discover tools to create professional looking screenshots in no time and for a small budget, Learn how to craft a great app description that increases downloads and don't bore people to death


Reviews

  • A
    Adesanoye Isijola
    3.0

    This video is very outdated. I think the owner should either take it down or record another one. I spent money purchasing this

  • F
    Felipe Jiménez
    5.0

    Great Course and easy to follow. I like the instructor makes you the summary in the end of the section. It's really appreciated. The lecture was very interesting and I learnt a lot with this course.

  • Z
    Zagham Arshad
    4.5

    Great learning.

  • C
    Charles Wong
    5.0

    Great content, simple and easy to understand delivery. Will definitely be trying out all the suggestions!

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