Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
1 Hour(s) 6 Minute(s)
Language
English
Taught by
Kate Harper
Rating
Course Overview
Learn about working in the greeting card industry.
This class is for the artist, cartoonist, photographer or crafter who wants to learn about the greeting card business. Whether you want to sell cards into stores, sell online, license to publishers, or work at a company, this course will cover the fundamentals of how to get started in the greeting card business.Topics of this course include the professional card design such as themes, colors, patterns, text, and sizes, and how to get your cards into the marketplace through stores, apps and licensing. There is a final project to create six cards and the option to post them in an online community gallery. This class is taught by Kate Harper, a designer who has worked in the card industry for 20 years and has published over a 1,000 cards. She writes a blog on new trends in the greeting card business and does interviews and industry research on the market. She also moderates a greeting card design community group.
Course Content
- 8 section(s)
- 28 lecture(s)
- Section 1 Introduction
- Section 2 Six Ways to Enter the Greeting Card Business
- Section 3 Card Sizes
- Section 4 Three Parts of a Greeting Card
- Section 5 Fonts
- Section 6 Make a Card Out of Anything
- Section 7 Selling Cards
- Section 8 Create a Card Line
What You’ll Learn
- Create a card collection., Six ways to work in the greeting card industry, Three parts of a card., Licensing cards to app makers., Write sentiments for expanded sales.., How to make a card out of any art., The top selling occasions., Where and how to sell cards., Understand national distribution., Best sizes for cards.
Skills covered in this course
Reviews
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GGloria Ford
This is an awesome course! I found this course to be useful, detailed, and very informative. This course is not dull. I love the clear and easy-to-understand examples. I used to make handmade cards. However, there are some things I had never really thought about such as creating a card line and making cards that can potentially be cross-to-sale (ex. I love you card and can be sold as a Valentine's Day card by just adding the text). Turning my photos into a card is a bonus, because I enjoy taking beautiful photos when I travel. I gained a lot of knowledge by taking this course. I highly recommend this course so that you can start the right way the first time. Currently, I am working on my 6 cards. Thank you so much Ms. Kate for sharing your expertise!
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JJennifer Morcom
As an absolute beginner I found Kate's tutorial very informative. I feel I can now move forward in my new career and not sound a complete novice. Thank you Kate.
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SSakshi
Thank You :) The Course was very insightful and informative!!..
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JJayne Clifford-Greening
Kate had some very good ideas and insider tips. I particularly liked the card collection/line idea. I was confused with some of the terminology she used, ie: symbols, instead of drawings or pictures should sound clearer. I would have liked to know if there is software out there and if so, what kind? I am also waiting to get an answer from Kate about joining the Facebook group. The link does not do anything.
