Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
1 Hour(s) 33 Minute(s)
Language
English
Taught by
Nina Schacht
Rating
Course Overview
Deep Dive user understanding & customer centricity for UX Researchers | UX Designers | Product managers
No matter whether you are new to the research scene or already have some experience, this course will help you excel in future research challenges and bring your project, product and start-up to a success.
Regardless which approach to innovation you or your company adopted, all approaches are based on the deep understanding of the wishes, needs and desires of the user. Entering a dialog with your present and future consumers is essential for any development or relaunch of products, applications and services. Consumer centricity is crucial for an economic deployment of your resources.
During this course, you will learn how to become an ‘insight gold miner’ via qualitative interviews and unveil hidden truths. With accurate preparation and execution of user interviews, your research challenge will become a success.
Crafting the right questions for your interview is always a tailormade task. This course helps you to reach the goal of asking the right questions by helping you prepare properly.
The course is practice oriented. To increase the learning impact, the sessions include exercises as well as theoretical background.
The course takes you through the following topics:
Importance of research for the success of your business
Short introduction to qualitative methods
Mindset, researcher and research team
Business vs. research objectives
Setting up a research plan (To how many people should one speak and how to define it?)
Preparing the guideline for the interviews
The actual interview situation with what to look out for
5 golden tips on how to ask the right questions
What is an analysis?
How to proceed in an analysis?
NOTE: this course focusses on qualitative research (e.g. interviews, in-depths), not on quantitative research (e.g. surveys)!
Course Content
- 6 section(s)
- 21 lecture(s)
- Section 1 Welcome
- Section 2 Theory and background
- Section 3 Preparation of research
- Section 4 The actual interview situation
- Section 5 The analysis
- Section 6 Thank you and bye bye
What You’ll Learn
- Learn how to ask the right questions in qualitative interviews with users and customers., Successfully run a qualitative research process from the beginning to the end., Work with a fictional research case to apply your skills in exercises, Learn about the sequence any research process needs to follow in order to be successful, Understand how to successfully pitch your research project and persuade potential naysayers, Build up knowledge on the three basic types of qualitative research approaches., Learn how to spell out your business and research objectives to make sure you are always on the right track with your research and don’t get lost, Achieve clarity about the number of interviews you need to conduct for reliable results and to whom one should speak, Master the task of crafting the tailormade guideline you need for your interviews by following the steps given in the course., Raise the feeling of security in the actual interview situation with the numerous tips & tricks given, Gain knowledge on how to proceed with the analysis of your interview including vivid examples
Skills covered in this course
Reviews
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NNea Alison Gleser
Very good explanations while always delivering the "why" behind it when it was needed to better understand and grasp the importance of the topic. Great examples to practice right away what we just learned. Even after completing a degree with a focus on market research, I could still learn a lot. I really enjoyed this course. Thank you Nina!
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VVasanth Kumar
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AAlicja Broncel
The course was surprisingly in-depth, and the topics were explained very thoroughly. However, more PDF materials would have been helpful, as they would have made note-taking much easier. It is also a pity that the questions from individual interview chapters were not discussed in greater detail. It would have been very valuable to present all the questions from each chapter. Nevertheless, the course included many examples and valuable exercises and genuinely helped to understand the topics. Highly recommended!
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LLi Yage
The course is well organised and good for beginners, with important points
