AI in UX Design

AI use cases in the field of UX design.

UX design is fundamentally about stepping into a user’s shoes to create experiences that address their real-world needs. In this course, you’ll come to understand how generative AI can enhance your design process by streamlining repetitive tasks, allowing you to focus on the creative and strategic heart of your work. Using a five-step prompting framework, you’ll learn to write specific prompts that result in personalized, user-centric designs.

As you move through the empathize phase of design, you’ll see how you can use AI to build user personas from research summaries and data. You will also discover how to create user journey maps for mobile applications, using AI to identify pain points and opportunities for engagement in record time.

Beyond ideation, you will learn to use AI as a communication bridge. Stakeholders often don't speak "UX," so you will practice translating technical jargon into clear, impactful language that resonates with broad teams. The course also provides practical tips for navigating design frameworks like Google’s Material Design to quickly find best practices for components like button placement and call-to-action (CTA) styles.

Finally, you will learn to use AI to tell your own story. Since a professional portfolio is key to landing a job, you will use Gemini to draft engaging case studies and professional bios that highlight your process and impact. Throughout every step, you will apply a human-in-the-loop approach, ensuring your uniquely human creativity and empathy remain at the center of every design decision.