Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
3 Hour(s) 1 Minute(s)
Language
English
Taught by
Massimiliano Sorrentino
Rating
Course Overview
Generative AI to automate content creation, boost engagement, and finely tailor customer experiences
In a world where digital content is constant and customer attention is limited, the ability to create and personalize at scale has become essential. This course teaches you how to harness the power of generative AI to enhance community engagement, visual design, content creation, and real-time customer journey personalization—all without needing advanced technical skills.
You'll learn how to use tools like ChatGPT, DALL·E, Sora, ElevenLabs, Suno AI, Comet, Perplexity and much more, to generate stunning images, compelling copy, lifelike voiceovers, original music, and dynamic experiences tailored to each user. Whether you’re a marketer, content creator, designer, educator, or entrepreneur, this course will equip you with the skills to automate sentiment analysis, generate creative assets from scratch, and respond in real time with personalized messages across email, websites, social media, and chatbots.
The course is hands-on and workflow-based, providing step-by-step examples, prompt templates, and real-world use cases. You’ll see exactly how to go from idea to execution, combining multiple AI tools into powerful creative pipelines.
All you need is basic digital literacy—no programming or AI background required. If you're ready to turn AI into a creative partner and unlock new levels of speed, quality, and personalization, this course is for you.
Join now, and start building your creative future with AI.
Course Content
- 6 section(s)
- 21 lecture(s)
- Section 1 Introduzione
- Section 2 Music generation
- Section 3 Voice generation
- Section 4 ChatGPT
- Section 5 Hands‑On Market Research with Comet
- Section 6 Conclusion
What You’ll Learn
- Use generative AI tools to create visual, written, voice, and music content quickly and effectively., Integrate ChatGPT, DALL·E, Sora, Suno AI, ElevenLabs, and others into personalized creative workflows., Personalize the user journey in real time across websites, chatbots, emails, and social media using dynamic prompts and behavioral data., Apply sentiment analysis and automated content generation techniques to boost community engagement and marketing performance.
Skills covered in this course
Reviews
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GGina Boni
Docente molto bravo.
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LLorenzo Caruso
È raro trovare un corso online spiegato così bene. Ogni modulo è ben strutturato e i concetti sono illustrati con grande chiarezza.
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AAl Perrin
Questo corso è stato davvero illuminante. Mi ha permesso di capire l’intelligenza artificiale in modo chiaro e concreto, senza troppi tecnicismi. Le spiegazioni sono ben dosate e il docente sa mantenere sempre alto l’interesse. Ho apprezzato in particolare come ogni concetto venga collegato a casi reali e applicazioni quotidiane. È un corso che consiglio a chi vuole capire davvero cosa c’è dietro l’IA di cui tanto si parla oggi.
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FFabio Orlando
Sto seguendo questo corso con grande interesse. L’insegnante spiega con calma e precisione.
