Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
5 Hour(s) 17 Minute(s)
Language
English
Taught by
Dumitru Popovici
Rating
1 views
Course Overview
it’s about driving business value
Course Description: KPIs for User Experience (UX): Measuring Success in Design
In today's data-driven world, UX designers must not only create intuitive and engaging user experiences but also measure the impact of their designs through clear and actionable KPIs (Key Performance Indicators). This course provides a comprehensive guide to understanding, selecting, and tracking UX KPIs to measure the success of design efforts effectively.
Through this course, you will explore both quantitative and qualitative metrics that drive business outcomes, including task success rate, error rate, time on task, conversion rates, and customer satisfaction metrics such as Net Promoter Score (NPS) and Customer Satisfaction Score (CSAT). You'll also learn how to use essential tools like Google Analytics, heatmaps, and A/B testing to gather meaningful data on user behavior.
The course covers core concepts like the difference between objective and subjective KPIs, the business case for UX measurement, and how to align UX goals with broader business objectives. It will guide you through advanced metrics, like task abandonment and churn rate, offering real-world case studies to see how KPIs directly influence design decisions.
By the end of the course, you’ll be equipped with practical skills to define success criteria, analyze user data, and present your findings to stakeholders. Whether you're an aspiring UX designer or a seasoned professional, this course will empower you to make data-driven decisions that enhance both user experience and business outcomes.
Key Takeaways:
- Master key UX metrics and their impact on design.
- Learn tools and techniques to measure and interpret user behavior.
- Gain the skills to communicate UX improvements effectively through data.
Course Content
- 7 section(s)
- 49 lecture(s)
- Section 1 Who This Course Is For & What You'll Walk Away With
- Section 2 Design Impact & Business Strategy
- Section 3 UX & Product Metrics Deep Dive
- Section 4 Design KPIs & Measurement Frameworks
- Section 5 Task Performance Indicator (TPI)
- Section 6 UX Strategy, Structured Process & Identifying User Needs
- Section 7 Wrapping Up & What's Next
What You’ll Learn
- Understanding what KPI are and why its important to measure them., Build a KPI tree linking a business goal to product KPIs and UX metrics, Create a measurement plan for a UX change, Choose UX metrics using a structured framework, Produce a stakeholder‑ready impact narrative (what changed, what moved, why it matters, what happens next
Skills covered in this course
Reviews
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GGino Horikawa
Overall, the information presented in the course is useful for understanding the basics of KPIs and how to work with them, but there are several aspects that could be improved, in any case, I've tried to make the most of it.
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AAnna Bezani
The course is made with weird AI and sometimes the creator of the video also appears on some videos by reading his slides. I am very sorry but I don't think this is the best course. The storytelling really is not there, I could just read some articles or ChatGPT it if I wanted something like this :S
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HHind Benabid
Le cours est bon et pose de bonnes bases pour pouvoir approfondir le sujet par la suite.
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TTudor-Valentin Neamţu
Great job of breaking down complex concepts, making them easy to understand, even for a beginner like me.
