Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
2 Hour(s) 40 Minute(s)
Language
English
Taught by
Dr. Jarkko Moilanen
Rating
3 views
Course Overview
Future-Proof Data Product Monetization—With AI Agent Support and MCP Integration
Turn Data Into Profit—Now with AI Agent Monetization and MCP Integration
In today’s digital economy, data is no longer just a byproduct of operations—it’s a high-value business asset. But most organizations miss the opportunity to monetize it because they lack the tools, mindset, or structure to treat data as a product.
This masterclass takes you beyond theory—offering practical strategies, detailed case studies, and modern frameworks for pricing, scaling, and monetizing data products. And it goes a step further:
Includes AI agent monetization models and MCP (Model Context Protocol)—so you're ready for the next wave of machine-consumable data products.
What You’ll Get
Full Monetization Toolkit: canvases, shadow pricing templates, KPI ladders, 90-day plan
A complete case study: From internal data product to partner revenue and AI agent access
Practical MCP integration insights: Prepare your product for machine-readable pricing, SLAs, and discovery
AI-ready design: Learn how to structure your data product for automated consumption and monetization
Weekly LIVE Q&A sessions with Dr. Jarkko Moilanen
Best-selling book "AI-Powered Data Products"
This is not just theory—your Monetization Toolkit is included
You’ll gain access to the full Data Product Monetization Toolkit, including:
Full machine-readable data product examples
Shadow pricing templates
Data product canvases and blueprints
KPI ladders and 90-day action plans
Pricing model selection guides
The 10 Golden Rules of Data Product Monetization
These are real-world tools, used by leading organizations to drive scalable value from data.
But the real game-changer?
Enroll today and gain exclusive access to weekly live Q&A sessions with Dr. Jarkko Moilanen, a globally recognized data economy expert. Ask questions, discuss challenges, and get direct insights from an industry leader—with no limits on how many sessions you can join!
If you're ready to move beyond pipelines and dashboards and start treating data as a real business product, then this course is for you. We are not just learning, we are building a community!
Enroll now—and start turning data into revenue with AI agents.
Course Content
- 5 section(s)
- 22 lecture(s)
- Section 1 Monetizing Data Products - Foundations
- Section 2 UrbanPulse Phase 1 — Internal Foundation
- Section 3 UrbanPulse Phase 2 — From Internal to External
- Section 4 UrbanPulse Phase 3 — Serving AI Agents with MCP
- Section 5 Crossing the Monetization Finish Line
What You’ll Learn
- How to make your data product discoverable and usable by AI agents using modern specifications., How to turn an internal data asset into a partner-ready product with real monetization potential., How to choose the right monetization model (e.g. subscription, pay-per-use, freemium), How to build data agreements, set pricing, and onboard third-party customers step-by-step., How to apply canvases, KPIs, and a 90-day plan to guide real-world monetization decisions., How to run shadow pricing and prove internal value before going to market.
Skills covered in this course
Reviews
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HHiren Mistry
Thanks for sharing the downloadable assets. It gives a jump start....provides a method to the monetization madness.
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OOlaf Stelter
The Monetization course extends the basic course with a bunch of valuable information that helps me to step ahead as a data product value creator.
