Udemy

Create a Unique Value Proposition That Sells

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  • 25,941 Students
  • Updated 2/2026
4.1
(101 Ratings)
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Course Information

Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
3 Hour(s) 22 Minute(s)
Language
English
Taught by
Arun Singhal B-Tech, MBA (IIM-B),Unilever, J&J, Danone, IIMU, Cello
Rating
4.1
(101 Ratings)

Course Overview

Create a Unique Value Proposition That Sells

JNJ Value Proposition Canvas for creating brand story and sales script for story telling during cold calling / b2b sales

Struggling to Get More Customers?

Do you feel stuck trying to explain why your product or service matters?
Are potential customers just not "getting it" — no matter how much you try?

Then you’re likely missing one thing:

A Winning Value Proposition — the key to getting noticed, trusted, and chosen.

Learn What No Management Institute Teaches

This hands-on Udemy course goes beyond theory to show you exactly how to build, test, and refine a value proposition that works.

Unlike other courses, you won't just learn what a value proposition is — you'll create your own, and validate whether it’s the right one to grow your business.

You’ll walk away knowing how to:

  • Attract more of the right customers

  • Communicate your value clearly and confidently

  • Position your product or service to stand out — even in a crowded market

  • Apply a field-tested process used by real-world professionals at global companies like Johnson & Johnson


    Learn from Industry Experience, Not Just Textbooks

As Regional Franchise Operations Director at J&J Asia Pacific, I personally led workshops where we developed and tested value propositions for new product launches — the same method you'll learn here.

Since then, I’ve refined this approach while working with clients and mentoring students at IIM Udaipur.

What you’ll learn in this course is what real businesses use to win customers — not what’s typically taught in classrooms.

What You’ll Get

  • Real-world assignments to help you apply what you learn

  • Personal feedback and discussion opportunities with me as you go

  • Free enrollment in other select courses via YouTube coupon links (subject to availability)

  • Preview many lectures for FREE before you decide

  • And of course:
    30-Day Money-Back Guarantee — no questions asked

What Learners Are Saying

"Awesome content! So far I haven’t seen it covered like this — even in Kotler’s textbooks!"
"This course is wonderful and will really help when I start my own business."
"Superb lectures — easy to understand and apply."
"Simple, powerful, and practical."

Ready to Start Attracting the Right Customers?

Preview several lectures for free — and if you find value, enroll today.
If the course doesn’t meet your expectations, just message me. I’m here to help you make it work for your business.

You’ve got nothing to lose — and a Winning Value Proposition to gain.

Enroll now and start building a business customers actually want to buy from.

Course Content

  • 9 section(s)
  • 29 lecture(s)
  • Section 1 Introduction
  • Section 2 Overview
  • Section 3 Customer Insight Generation
  • Section 4 Concept Development
  • Section 5 Concept Testing
  • Section 6 Finding Winning Concept
  • Section 7 Summary
  • Section 8 Real Life Case Reviews
  • Section 9 More Strategies to Design & Develop Unique Customer Value / Selling Proposition

What You’ll Learn

  • Understand what is a Value Proposition, Understand why do you need to have a Winning Value Proposition, Learn how to develop a Winning Value Proposition using tools like Customer Insight Generation, Concept Development and Testing, Develop a Winning Value Proposition for your current or new business!, Real Life Case Reviews


Reviews

  • R
    Ritesh Gupta
    5.0

    thank you

  • U
    Uttaraa Wagh
    3.5

    it was good

  • A
    Andrea Taglioni
    1.0

    Boring, too academic, speaker not attractive

  • S
    Satya Harshitha Danda
    5.0

    It's an excellent course that provides a comprehensive framework for developing winning value propositions. The assignments & Case Review are also very helpful.

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