Udemy

Competitive Analysis With ChatGPT: SWOT & Benchmarking

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  • 3,063 Students
  • Updated 3/2026
3.8
(17 Ratings)
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Course Information

Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
2 Hour(s) 6 Minute(s)
Language
English
Taught by
Dr. Amar Massoud
Rating
3.8
(17 Ratings)

Course Overview

Competitive Analysis With ChatGPT: SWOT & Benchmarking

Competitor Profiling, Market Positioning, Strategic Decision-Making & AI Tools | Frameworks, Challenges & Final Project

In today’s fast-paced business world, staying ahead of the competition requires real-time insights, data-driven decision-making, and strategic market positioning. Traditional competitive analysis methods can be time-consuming and limited in scope, but with AI-powered tools like ChatGPT, businesses can automate research, analyze market trends, and generate actionable business strategies faster than ever before.

This course is designed to help business professionals, marketers, strategists, and entrepreneurs leverage ChatGPT and AI-driven techniques to gain a competitive edge. Whether you are a business owner looking to analyze your competitors, a marketing expert refining positioning strategies, or a consultant guiding clients through market research, this course will equip you with the tools and techniques needed to conduct effective competitive analysis using AI.

What You Will Learn

  • Understand the fundamentals of competitive analysis and industry benchmarking

  • Use ChatGPT to gather market intelligence and track competitor strategies

  • Automate data collection and SWOT analysis for faster insights

  • Develop AI-driven business positioning strategies based on competitor insights

  • Identify and analyze competitor strengths, weaknesses, opportunities, and threats

  • Apply AI to enhance product development and marketing strategies

  • Explore additional AI tools beyond ChatGPT to refine competitive analysis

  • Measure and optimize the impact of AI-driven analysis on business strategy

Who Should Take This Course

  • Business owners and entrepreneurs who want to analyze competitors and refine their market position

  • Marketing and strategy professionals looking to develop data-backed competitive strategies

  • Consultants and analysts seeking AI-driven insights to enhance client recommendations

  • Professionals and learners interested in applying AI for market research and business decision-making

Why Take This Course

  • AI-powered insights to replace guesswork with real-time, AI-driven analysis

  • Hands-on learning with practical exercises and case studies

  • Beginner-friendly approach with step-by-step guidance

  • Actionable strategies to improve business positioning using AI-driven analysis

By the end of this course, you will be able to confidently use ChatGPT and AI tools to conduct competitor research, automate data collection, and make informed strategic business decisions.

Enroll now and take your competitive analysis skills to the next level with AI.

Course Content

  • 10 section(s)
  • 18 lecture(s)
  • Section 1 Introduction
  • Section 2 Competitive Analysis Frameworks And Methodologies
  • Section 3 Leveraging ChatGPT For Competitive Insights
  • Section 4 Industry Benchmarking With AI Tools
  • Section 5 Competitor Profiling And Market Positioning
  • Section 6 Strategic Decision-Making With AI Insights
  • Section 7 Tools And Techniques Beyond ChatGPT
  • Section 8 Challenges And Limitations Of AI In Competitive Analysis
  • Section 9 Implementing AI-Driven Competitive Analysis In Your Organization
  • Section 10 Conclusion and Final Project

What You’ll Learn

  • Use AI-powered tools to conduct competitive analysis., Gather and analyze competitor insights using ChatGPT., Perform industry benchmarking and SWOT analysis with AI., Develop AI-driven strategies for business positioning.


Reviews

  • D
    Darryl Claps
    2.0

    This works more as a marketing tool about WHY to use AI for Competitive Analysis and less about HOW to use AI for Competitive Analysis. If you already have been convinced to use AI for this, the course won't do much for you. If you are on the fence, perhaps. But practical application beyond some "example prompts" is missing.

  • J
    Jose Ricardo
    3.0

    made by chatgpt. not objective to the point.

  • M
    Mohammed Imran
    4.5

    Good and Interesting

  • A
    Ashish Giri
    4.5

    masive

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