Udemy

Master in Branding, Brand Strategy and Brand Management

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  • 27,609 名學生
  • 更新於 3/2026
4.1
(333 個評分)
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課程資料

報名日期
全年招生
課程級別
學習模式
修業期
8 小時 7 分鐘
教學語言
英語
授課導師
Arun Singhal B-Tech, MBA (IIM-B),Unilever, J&J, Danone, IIMU, Cello
評分
4.1
(333 個評分)
8次瀏覽

課程簡介

Master in Branding, Brand Strategy  and Brand Management

Learn brand identity design, employer, fashion and luxury brand marketing to become a Brand Manager; Apple, Coke cases

Want to become a Best Brand Strategist /Manager but don't know what to do and how?

Take a look at this course where you will

  • Not only learn how to successfully build a brand using a a lot of examples and case studies but also best practices including

  • Brand Management Excellence Requirements, .Building Emotional Connections, Maintaining Consistency and Cohesion, Emphasizing Innovation, Customer Centric Approach, Distinct Brand Values, Iconic Brand Symbols, Brand Advocacy and Partnership, Disruptive Strategies, Social Responsibility and

    Evolving with the Times

  • Preview many lectures for free to see the content for yourself

  • Get Udemy’s 30 days Money Back Guarantee

  • Enroll for free in my any other course using the coupon link in my YouTube channel videos from time to time subject to availability

My real life exposure to brand management began only after I become a Product Manager in Lipton for four leaf tea brand- Green Label, Richbru, Tiger and Yellow Label. I had great opportunity to work on building four brands!

And here the realities of life starting hitting with the management only focusing on building Green Label and Tiger. More was to come when I realized that it take a lot of effort and time to even build a established brand like Green Label

Leaned a lot more about brand building in J&J where I worked for 16 years and saw many right things being done that continued to establish existing brand like Johnson’s Baby and new ones like Stayfree.

And Finally my own recent research into what made Apple, Coca Cola, Volvo etc. top brands globally!

I bring in this course my learnings from my own experiences over 40 years in sharing with you how can you build a brand successfully

Pls look at what other students like you are saying about this course

"Awesome experience"

"Quality is excellent"

"I gained the necessary skills to sky rocket my career. Thank you"

"I think there was so much I thought I knew but this course proved me wrong and provided super helpful information to aid my work. I'm going to teach my team so we do great work"

"It has helped me identify areas in which I’m lacking as a brand manager, and given me a step by step breakdown on how to catapult my brand to excellence"

"Very good course and instructor. Use cases instead of theory is a really good approach. Thank you for this great course, it is very helpful"

"This was a great course, the trainer was very clear in his explanations! thank you for this"

"He did his best to explain the course very well. I am grateful i took this course."

"great course"

"Very nice course truly learn many things by the course."

"Powerful Course"

"Very helpful"

"My experience with taking the course was very good"

"Good real stuff about brand management"

"Actually i spent an continuous hours to compete the course where in the way the course is very interesting and very useful"

"This course was really educative and also practical."

"Really like the research and the presentation"

"Content is short, clear and had a rational explanation of real life case"

"Future focused productive course"

"IT IS WELL DETAILED"

Preview for yourself many lectures free. If you like the content, enrol for the course, enjoy and skill yourself to build Brand Marketing Strategy Excellence to become Brand Manager! If don't like the content, please message about how can we modify it to meet your expectations.

Please remember that this course comes with Udemy’s 30 days Money Back Guarantee

課程章節

  • 15 個章節
  • 66 堂課
  • 第 1 章 Introduction
  • 第 2 章 Overview
  • 第 3 章 Brand Management Excellence Requirements
  • 第 4 章 Building Emotional Connection
  • 第 5 章 Maintaining Consistency and Cohesion
  • 第 6 章 Emphasizing Innovation
  • 第 7 章 Customer Centric Approach
  • 第 8 章 Distinct Brand Values
  • 第 9 章 Iconic Brand Symbols
  • 第 10 章 Brand Advocacy and Partnership
  • 第 11 章 Disruptive Strategies
  • 第 12 章 Social Responsibility
  • 第 13 章 Evolving with the Times
  • 第 14 章 Summary
  • 第 15 章 More on Brand Marketing Strategy Excellence to become Brand Manager

課程內容

  • What is Brand Management vs Product Management, Detailed case studies of Five of the Top Brand Management companies like Apple, Coca Cola etc, What are the Brand Management Excellence Requirements, How to meet these requirements, Building Emotional Connections, Maintaining Consistency and Cohesion, Emphasizing Innovation, Customer Centric Approach, Distinct Brand Values, Iconic Brand Symbols, Brand Advocacy and Partnership, Disruptive Strategies, Social Responsibility, Evolving with the Times


評價

  • P
    Patience Orokuyeri
    5.0

    it been insightful so far

  • a
    ahmed Moharam
    4.0

    It's is very good

  • S
    Samuel Olayode
    4.0

    nothing to say

  • Y
    Yogesh Dattatray Shinde
    5.0

    its very engaging and learning from the case study helps to understand real life scenario

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