Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
0 Hour(s) 56 Minute(s)
Language
English
Taught by
Wanjiru Kaburu
Rating
1 views
Course Overview
Not an ordinary marketing strategy course but your go-to Marketing & Brand Strategy foundation for Success in the Market
Did you know that it's possible to have the right/ quality product or service but not succeed in the market?
This is because success in the market is not just about having a quality product/ service but understanding the market, getting your customers right and understanding how best to sell to them; to reach them. That's what Go To Market Strategy is all about.
This course is designed to help entrepreneurs successfully launch their products/ services into the market; or diversify the same by equipping them with the knowledge and perspective needed to understand the market, create ideal customer profiles for their products/ services and develop; as well as execute strategic marketing plans to succeed in the market.
Through this course, trainees will:
- Understand what Go To Market (GTM) Strategy is and its importance
- Learn how to and create their own GTM Strategy; through a step by step guide
- Understand how to create Ideal Customer Profiles and Positioning statements for their business/ startup in order to target the right customers.
- Learn about Marketing Strategies and Planning
- Create a Market Plan and Strategy for their business/ startup; and gain knowledge on how to continually apply the right strategies depending on the market trends - and customers evolution.
Course Content
- 8 section(s)
- 16 lecture(s)
- Section 1 Introduction
- Section 2 Getting Started
- Section 3 Developing a Go To Market Strategy
- Section 4 Customer Profiling
- Section 5 Developing a Go To Market Strategy
- Section 6 Marketing Plan
- Section 7 Course Summary
- Section 8 Conclusion
What You’ll Learn
- Understand what a Go To Market (GTM) Strategy is and why it's important, Learn how to create a GTM Strategy for your business/ startup: a step by step guide, Create an Ideal Customer Profile (ICP) for your business and get set up for positioning in the market, Develop a Marketing Plan based on your ICP, Set yourself up for the success of your business/ startup
- or organization in the market
Skills covered in this course
Reviews
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PPearl Tuling
Clear, concise, and genuinely useful This course exceeded my expectations. Wanjiru has a rare ability to break down a complex topic into clean, digestible sections that build naturally into a complete go‑to‑market framework. Her narrative style makes the concepts easy to follow, and the way she structures each module helps you piece everything back together with confidence. The examples she uses are practical and relatable, and the downloadable resources are excellent if you want to create or refine your own GTM strategy. It’s a short course, but it delivers real value without any fluff. Highly recommended for anyone who needs a fast, well‑explained introduction to product commercialization and go‑to‑market planning.
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RReuben Kangethe
I’m midway through this course, and it has been an incredible learning experience so far! The content is well-structured, clear, and highly practical, making it easy to apply the concepts in real-world scenarios. The instructor, Wanjiru, does an excellent job of breaking down GTM strategies step by step, providing actionable insights and examples that make the lessons engaging. I appreciate the depth of knowledge and the real-world applications included in the course. Looking forward to the remaining modules! Highly recommend it to anyone looking to refine their Go-To-Market strategy.
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BBernard
This course has educated me and the concept is well aligned with my expectations about learning more on Marketing and Marketing Strategies. I recommend this course to other people and colleagues. Thank you Wanjiru Kaburu.
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FFestus Oduor Ndege
The principles and concepts shared here are crucial market hacks. They are intricate secrets that prosperous industry changemakers hold dear to their hearts. I am glad I am here learning.
