Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
2 Hour(s) 9 Minute(s)
Language
English
Taught by
Jake Byun
Rating
Course Overview
A practical framework for market analysis and business strategy, grounded in real Korean business experience.
This course contains the use of artificial intelligence.
This course is created using materials developed by Dr. Jake, and AI-generated voice narration is used to ensure clear and accurate delivery of the content.
This course presents a unique K-Lecture, led by a Korean business strategist with over 25 years of experience at global companies including IBM, Samsung Electronics, Cisco, Oracle, and Siemens. While Korean by background, the instructor’s career has been built primarily within global organizations, working closely with international teams and applying world-class structures, processes, and best practices across regions and industries.
Today, the letter “K” represents more than a country—it signals discipline, intensity, and global competitiveness, as seen in K-Pop, K-Food, and K-Culture. This course applies those same Korean strengths to business and strategy education. The K-Lecture approach is defined by three distinctive characteristics.
First, it is execution-oriented. Strategy that cannot be executed has no value. Every concept in this course is designed to translate directly into action within real organizations.
Second, it delivers compressed intelligence. Instead of lengthy theory or academic explanations, the course focuses on dense, high-impact insights—fast, practical, and stripped of unnecessary content. Learners receive only what is essential and usable.
Third, it is grounded in real-world credibility. Just as K-Pop idols are shaped through years of rigorous training, this course distills insights earned through decades of hands-on experience in corporate strategy, planning, sales-driven execution, and business management.
The course covers the full B2B strategy flow—from market and company analysis to strategy formulation, organizational execution, KPI management, and business operations—organized into a single, coherent framework. Rather than memorizing answers, learners build a practical way of thinking that can be immediately applied to their industry, organization, and career.
This is not a theoretical class. It is a realistic, structured guide to how strategy actually works in global B2B environments—and how you can make it work for you.
Course Content
- 5 section(s)
- 13 lecture(s)
- Section 1 Introduction
- Section 2 Market Analysis
- Section 3 Business Strategy Development
- Section 4 Strategic Alliance
- Section 5 KPI Management
What You’ll Learn
- You will learn how to analyze industry structure, competition, and company positioning by applying market and company analysis frameworks to real business cases, You will be able to assess a company’s business structure, profitability, and growth potential using financial statements, disclosures, and company data., You will understand two planning styles—strategy-focused and execution-driven—and create a business plan tailored to your goals and audience., You will be able to develop an integrated country-level business strategy and structure a coherent strategy story across markets, countries, and organizations., You will be able to build a coherent business unit plan across strategy, finance, and execution to support executive reporting and decision-making., You will understand and explain the purpose and strategic role of a territory plan in a B2B sales organization., You will understand the role of KPIs and key design principles that link strategy, planning, and execution.
Skills covered in this course
Reviews
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김김유나
This course is a practical course that teaches the market analysis, financial insights, and execution strategies in B2B companies. In particular, It uses real data to explain the concepts and detail the business determinants that are viable. Also, it is structured with appropriate studying time and a well-organized curriculum. I highly recommend for anyone preparing for a career in a strategy, planning, sales, or B2B environment!
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LLê Thị Huyền Trang
The B2B Strategy play book provides a structured and practical approach to analyzing industry dynamics, company positioning, and financial performance using real business case. Tho course effectively connects strategy, planning, and execution across, making it highly relevant for B2B professionals involved in strategy decision making
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SSeongwoong Jung
By section no 2, it is really great course with a useful business information.
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동동혁 신
If you’re tired of vague, purely academic strategy courses, this is the one for you. This course bridges the gap between theory and practice by using actual data from global corporations. I found the financial analysis portion particularly valuable, as it showed exactly how to derive strategic insights for real-world business scenarios. It doesn't just stop at 'planning'; it follows through to business unit execution and KPI management. It’s a complete B2B strategy toolkit that every practitioner should have. A must-watch for anyone working in corporate strategy!
