Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
3 Hour(s) 25 Minute(s)
Language
English
Taught by
Teodora Petkova
Rating
Course Overview
Learn how to write texts that drive your business forward and shape your digital presence in the expanding semantic web.
This course introduces you the concept of the semantic web and, parallel to walking you through changes in web and search, presents how content writing gradually becomes your way of establishing digital presence.
Covering the basics of the Semantic Web and how its underlying principles change the way we read, write and communicate online, the course aims to teach you:
- how to use texts as tools for building trustworthy identity on the growingly interconnected web
- why you should write in an open, engaging and conversational way in order to tap into the full potential of the semantic web.
- how to create connected content that brings you more business and more meaningful relationships with your audiences
Some of the things you will learn throughout the course:
- What is the Semantic Web
- How the semantic web changes the way we communicate and collaborate
- How texts have changed on the web
- How machines “understand" your content
- What are the steps for writing content that resonates
- What is the rhetorical triangle about and how it fits the interconnectedness on the web
- Why you should start building a trusted identity on the web
- How to build trustworthy, engageable, discoverable digital presence
- How to reach out beyond keywords
Throughout the lectures you will not learn how to write 99 articles if you have nothing to say. What you will learn is how to write content that enriches the semantic web with meaningful data, new relationships and insights.
The main goal of this course is to give you an understanding about content writing as creating a network of texts within a web of people, enabled by machines
Course Content
- 11 section(s)
- 35 lecture(s)
- Section 1 Welcome
- Section 2 Text and Web Metamorphoses
- Section 3 Writing as Connecting
- Section 4 Communicating in a Web of Trust
- Section 5 How to Write Topical and Relevant Content
- Section 6 Write with me
- Section 7 [2018 UPDATE] Linked Data, Voice Assistants and Connected Content
- Section 8 Data, Linked Data and the Metamorphoses of Search and Web Writing
- Section 9 Content Writing From the Perspective of Knowledge Representation and Personal As
- Section 10 What Does Connected Content Mean and How to Start Crafting One?
- Section 11 Ask me anything [monthly series with exercises and video]
What You’ll Learn
- You will get an understanding of the principles underlying the Semantic Web, You will find out the core principles of texts that rank and resonate, You will learn how to use web writing to broaden the reach of your digital footprint , You will discover what Google and the major search engines have to do with creating meaningful content, You will explore the opportunities Google's semantic search opens for good content writing, You will go through the most important processes for writing topical and relevant content, You will learn how to use content writing to build visible and trustworthy digital presence, You will discover how to effectively ideate, create and distribute their texts across the semantic web, You will be able Implement basic SEO principles and techniques to your writing, You will begin to create authentic reading experiences across the web
Skills covered in this course
Reviews
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CChun-yien Chang
I put this course in my wish list for a long time until I got enough money to buy it (because it never joined any discount on Udemy). After I finally got it, however, I found that it's somewhat disappointing. The presentation of the basic idea is okay, but the amount of technical content about both writing and semantic web are relatively low. It is more like some opinions from some expert but not a tutorial to guide you step-by-step to finally feel confident about what to do to write in a semantic web world or fashion. Besides, there are several technical issues about the course, such as instability of volume and quality of recorded voice, background noise and environment which are somewhat annoying along the studies, even the slides are constantly cropped out of the screen. I really hope this course will be remodeled and improved in the future since I have tried very hard to dig out anything helpful to me from it so that I could not get my refund now.
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OOnur Caliskan
This is one of the best course in Udemy. Thank you for great content!
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CCarlin Parry
Excellent course and really appreciated the extra material at the end. There is a lot to take in and I will return to the course material as and when I need to refer to it. The resources are especially useful.
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MMary Stovall
Teodora provides an excellent overview and understanding of the structure of the semantic web, and the importance of building trust and relationships in our writing, much like in real life. I highly recommend the course, I've taken other writing courses, and none are as complete and enlightening as Content Writing in the Semantic Web. Teodora Petkova truly loves the topic of writing and the semantic web and it shows up as brilliance wrapped up in a bow. Thank-you!
