School of Professional Education and Executive Development (PolyU SPEED)

Bachelor of Arts (Honours) in Language and Professional Communication (Digital Media) - Part-time

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  • Certificate Available

Course Information

Schedules
  • Dec 2026
Registration period
18 May 2026 (Mon) - 30 Nov 2026 (Mon)
Price
HKD 243,375 Scholarship Available
(Local Students $194,700 – $243,375)
Study Mode
Duration
3 Year(s)
Language
Cantonese, English
Location
香港理工大學西九龍校園 / 香港理工大學紅磡灣校園
Certificate
  • Available
  • *The delivery and distribution of the certificate are subject to the policies and arrangements of the course provider.
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Course Overview

Programme Features

Scheme Features

  • Your biliterate and trilingual proficiency will be developed through practical theories and training
  • You can participate in local and non-local internships, including working as a Chinese or English editor
  • You can take part in overseas language and cultural exchange tours to gain international experience
  • You can join practical language training developed in collaboration with industry

Programme Features

  • Advancing students’ knowledge on integrated strategic language and communication skills to overcome problems in diversified business contexts.
  • Applying digital media strategies to develop and maintain effective internal and external professional communication.

What You’ll Learn

Examples of Subjects

  • Analysing English and Chinese Discourse in Business Contexts
  • Digital Journalism and News Reporting
  • Digital Storytelling: From Personal Narrative to Corporate Branding
  • Integrated Strategic Communications
  • Web Design for Marketers
  • Writing for Marketing and Public Relations Purposes in English

 



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