Course Information
Schedules
- Jan 2027
Registration period
10 Sep 2026 (Thu) - 31 Dec 2026 (Thu)
Price
HKD 201,190
(Total Tuition Fees $201,190
Tuition Fee Per Credit $6,490 )
(Total Tuition Fees $201,190
Tuition Fee Per Credit $6,490 )
Study Mode
Duration
2 Year(s)
Language
English
Location
-
Certificate
- Available
- *The delivery and distribution of the certificate are subject to the policies and arrangements of the course provider.
Course Overview
Programme Features
- Digital media cultures & cultural studies: how digital platforms shape identity, communities and contemporary culture
- Digital storytelling for impact: narrative design across media to communicate ideas and drive engagement
- Design methods & user centered design: design thinking, research and prototyping to create effective digital experiences.
- Ethics, society & governance in digital media: privacy, authenticity, creative ownership, platform power, and responsible practice (including generative AI)
- Creative technologies & culturally informed making: AI-enabled creative workflows and media production, including Chinese artistic heritage (e.g. digital ink art) in contemporary design practice.
What You’ll Learn
Compulsory Subjects (8 subjects, 3 credits each unless otherwise specified)
- Academic Integrity and Ethics in Digital Scholarship (1 credit)
- Digital Media and Society
- Digital Media Cultures: Theory and Practice
- Digital Storytelling for Social Impact
- Ethics in Digital Media
- Media Design and Logic
- Online Content Creation in Social Media
- User-centered Design in Digital Media
Elective Subjects# (Any 3 subjects, 3 credits each)
- Advanced Digital Media Production
- Aesthetics in Media Culture
- Digital Ink Art and Design
- Professional Practice in Digital Media
# Offering of any elective subjects is subject to sufficient enrolment.
* Individual students who have not fulfilled the English language requirements before admission are required to take an additional Adjunct English subject (3 credits). Please refer to the “Entrance Requirements” section for details. The additional credit / subject requirements will be reflected on the “My Graduation Requirements” accessible from the Student Portal as the programme commencement approaches. Students concerned are required to pay additional fees after programme commencement.
Skills covered in this course
Course Media
