Yan Oi Tong Jockey Club Training Centre

網上商業(關鍵意見領袖營銷策略)證書(兼讀制) (課程編號:YT180HS(日間))

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  • Quick Note:
  • Please refer to the course provider's website for the course details.

Course Information

Schedules*
  • 5 Nov 2026 (Thu) - 7 Dec 2026 (Mon) 9:00 AM - 12:45 PM
Registration period*
28 Sep 2026 (Mon) - 4 Nov 2026 (Wed)
Price
HKD 2,750
(學費:$825 (資助學費) / $2,750 (學費)
學費資助:
‧每月收入為$15,000或以下之人士,可申請豁免繳費
‧每月收入為$15,001至$23,500之人士,可申請繳交「資助學費」
‧每月收入為$23,501或以上之人士,須繳交「學費」)
Course Level
Study Mode
Duration
30 Hour(s)
Language
Cantonese
Location
觀塘
*Note: The schedule above is for reference only. Please refer to the course provider's website for the schedule.

Course Overview

‧數碼營銷概念、趨勢及流程制定
‧關鍵意見領袖的概念及應用策略
‧搜尋器營銷策略
‧內容行銷的重要步驟
‧個人品牌的建立
‧選擇關鍵意見領袖的指標
‧跨平台的應用
‧關鍵意見領袖營銷成效分析
‧大數據的應用
‧目標客群的接觸

What You’ll Learn

上課地點: 觀塘 - (電話:2110 8171)

上課時間:11月5、9、12、17、24、27、12月3、7 (9:00AM-12:45PM)

基本入讀資格:

i. 15歲(註)或以上之本港合資格僱員 ;及

入讀資格:
i. 中六學歷程度;或中五學歷程度及具兩年或以上工作經驗;或
持有由僱員再培訓局頒發的網上商業相關證書;或
持有任何屬資歷級別第二級的商業證書或同等資歷;及
ii. 具有電腦基本操作知識

(註)
凡年齡15-17歲未具中學畢業學歷程度的待業/待學青年人,應報讀「青年培育計劃」課程。
(本機構並沒有開辦「青年培育計劃」課程)
詳細資訊及有開辦機構名單可到以下網址:
https://www.erb.org/tc/training-courses/erb-courses/course-categories/youth-training-courses


Skills covered in this course


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